Evaluating Tourist Experience of Rural Homestays in Coastal Areas by Importance–Performance Analysis: A Case Study of Homestay in Dapeng New District, Shenzhen, China

Abstract

In recent years, the rural homestay has developed rapidly against the background of rural-revitalization policies. However, in early 2020, COVID-19 broke out in China, and the homestay industry was faced with a great challenge. It was difficult for self-employed homestays to resist the risks of the pandemic. As a result, defective operation and business failure occurred in some regions. However, rural homestays with a background in the brand, chain and cluster development mode persisted in the market with a diversity of operation principles. This paper tries to set up an evaluation system for understanding the occupancy needs of tourists, in order to improve the ability of rural homestays to resist risks. The article offers a methodology for assessing the tourist experience of rural homestays in coastal areas, with homestays in Dapeng New District of Shenzhen taken as the research objectives. Then, the evaluation system of rural homestays is set up from the perspective of tourist experience. Based on the results of a questionnaire survey and interviews of operators, this paper proposes the tourist experience–importance analysis in Jiaochangwei and Xichong by the importance–performance analysis (IPA) method. Finally, it suggests policy recommendations that can resist high risk based on tourist experience, for the sustainable development of rural homestays in China.

An Integrated Approach with CLFPR-Based ANP and Fuzzy TOPSIS for Evaluating Business Performance of Rural Homestays: Study from China

“…Given the empirical findings, the degree of interaction between hosts and lodgers (E1) and the contribution to the living quality of the local community (E3) may be grouped into a social pillar, and the economic pillar involves operating income (D2) and overnight tourists (D1). Homestay service can be evaluated from the perspective of tourists [69], and service attitude (B1) has traditionally been always regarded as the most significant service quality criterion. The importance of service quality as a key performance criterion for tourism-related products is growing [39].…”

Eksplorasi Celah Penelitian Pariwisata Berkelanjutan Berbasis Manajemen Risiko Homestay

“…terepresentasikan pada wisatawan yang lebih memilih berwisata pada wisata minat khusus sepertihalnya berkunjung ke desa wisata, kampung tematik dengan keluarga inti yang sifatnya lebih pribadi, destinasi-destinasi wisata yang menyajikan sentuhan alam (Ma, H, et al, 2022). Wisatawan semakin mencari pengalaman unik dan autentik yang mencerminkan budaya dan lingkungan lokal sehingga memunculkan permintaan untuk wisata budaya, ekowisata, dan petualangan (Choirunnisa et al, 2021).…”

Stakeholder Synergies for Enhancing Community-based Tourism Development

“…Rural setting and indigenous identity is the key for the successful operation of rural homestay in the new era of consumption (Ma et al, 2022). It has been a strong support for fostering eco-friendly tourism around the globe by uplifting the local community (Dahal et al, 2020).…”

“…Synergistic efforts can control social dysfunction in society by fostering effective practices among the many agencies that exist. A collaborative partnership between different organs in homestay is a unique design as their features of operation have received a large number of tourists (Ma et al, 2022). (Gautam et al, 2023).…”