Evaluating the Role of Energy Efficiency Label on Consumers’ Purchasing Behaviour

Zainudin, Norzalina; Siwar, Chamhuri; Choy, Er Ah; Chamhuri, Norshamliza

doi:10.1016/j.apcbee.2014.10.061

Cited by 26 publications

(27 citation statements)

References 7 publications

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“…This was further confirmed by the weak effect size. This is in line with previous studies conducted in Asian contexts [45,57,120]. It is also consistent with some form of common sense, suggesting that consumers' purchasing decisions could easily be influenced by the opinions of, and suggestions from, those who are close to them, such as family and, especially, friends.…”

Section: Discussionsupporting

confidence: 91%

“…Further, Wang et al [48] emphasized that this effect also holds for purchasing intentions of EEAs. These findings have been further supported by additional studies across Asia [45,57]. However, in a study of Pakistani consumers' propensity to buy energy-saving products, Ali et al [25] found a non-significant relationship between subjective normsand intentions to purchase energy-saving products.…”

Section: Subjective Normsand Purchase Intentionsmentioning

confidence: 87%

“…In addition, some scholars have pointed out that eco-literacy positively correlates with the attitude toward, and intentions to purchase EEAs [44,45]. In fact, past research has primarily analyzed the direct impact of eco-literacy on attitude and purchase intention, but has ignored the possible moderating role of eco-literacy.…”

Section: Introductionmentioning

confidence: 99%

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Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior

et al. 2020

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This research applies an extended theory of planned behavior (TPB) to empirically investigate consumers’ intentions in Pakistan to purchase energy-efficient appliances (EEAs). Most developing countries face energy crises. As a result, many countries consider EEAs to be part of the solution to energy-related problems and teach sustainable consumption behavior to consumers. Previous studies have neglected developing countries in this context, yet developing markets have great potential for EEA adoption. To understand EEA adoption, we incorporated such variables as warm glow benefits, utilitarian environmental benefits, normative beliefs, and moral obligations as antecedents to TPB variables. The moderating effect of eco-literacy between attitude, subjective norms, perceived behavioral control (PBC), and purchase intention toward EEAs are also examined. Data was gathered through a survey questionnaire from 673 Pakistani consumers to empirically test the proposed hypotheses. The results reveal that utilitarian environmental benefits and warm glow benefits significantly influence attitudes toward EEAs. The findings also show a positive effect of normative beliefs on subjective norms. The interaction effect of eco-literacy positively influences the relationship between attitude and purchase intention, with similar results for subjective norms and purchase intention. However, no significant moderating effect of eco-literacy is found between PBC and purchase intention. Furthermore, we performed multi-group analysis to explore significant group differences by utilizing socio-demographic variables such as gender, age, education, and income. The results show significant group differences, with females’ purchasing behavior, younger consumers, and educated consumers being more readily influenced. Finally, insights for policymakers, suggestions and future directions are discussed.

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Section: Discussionsupporting

confidence: 91%

Section: Subjective Normsand Purchase Intentionsmentioning

confidence: 87%

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Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior

et al. 2020

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“…Several researchers (Jaiswal & Kant, ; Joshi & Rahman, ; Tan et al, ; Yadav & Pathak, ) found the green purchase intention to be significantly and directly driven by the attitude toward green products. A positive effect of consumers' attitude on the green purchase intention has been found in studies of energy efficient products among consumers in Malaysia (Zainudin, Siwar, Choy, & Chamhuri, ) and Vietnam (Nguyen, Lobo, & Greenland, ), and among young consumers from India (Taufique & Vaithianathan, ), specifically university and college going students (Yadav & Pathak, ). This favorable environmental attitude (commitment, in our case) is formed subconsciously or spontaneously by consumers, making them feel morally obligated to conserve the environment and prevent further deterioration (Chekima et al, ).…”

Section: Theoretical Backgroundmentioning

confidence: 90%

Sustainable development: Predictors of green consumerism in Slovenia

Hojnik

Ruzzier

Manolova

2020

Corp Soc Responsibility Env

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Motivated by the growing worldwide concern for sustainable development, in this study, we explore the antecedents of green consumerism in an economy driven by environmental sustainability concerns. Drawing on a survey of 705 Slovenian consumers, we find that consumers' environmental commitment, perception of eco‐products, and perception of barriers to be green all positively affect the green purchase intention, which in turn positively and significantly affects consumers' purchase of eco‐products. The findings further show that consumers' environmental commitment and perception of eco‐products are the strongest determinants of the green purchase intention. In addition, consumers' demographics determine their perceptions of eco‐products, environmental commitment, and green purchase intention. Implications for marketing practice are provided.

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“…Waste separation, practising buyback centres and recycling and reusing household items (Zena et al, 2014) High income and education level favour the green movement and have concerns for food safety Purchasing and consuming organic food (Teng et al, 2011) Concern on solid waste management and readiness to adjust to new practices Bring reusable bag for shopping (Zen et al, 2013) Awareness (familiarity to energy-efficient labels), attitude (standpoint on energy-savings) and social norms (environmental lifestyles) Purchasing energy-efficient products and appliances based on energy efficiency labels (Zainudin et al, 2014) Perceived consumer effectiveness (environment related past experience behaviour, environment-related intentionbehaviour, willingness to pay, and regulatory support -separating household waste, being a member of environmental groups environmentally conscious consumer behaviour (purchasing biodegradable products, energysaving products, and products that are less harmful to the environment) (Ramly et al, 2012) Environmental emotions, environmental cognition (well-informed, understanding and knowledge on green practices), environmental attitude (general sense of favourableness or unfavourableness for green behaviour) Keeping materials out of the waste stream: reduce (minimising consumption), reuse (use again or repurpose used materials) and recycle (Nameghi & Shadi, 2013) The case studies generated three significant components of AP: (i) Energy Saving (APa), (ii) Waste Handling (APb) and (iii) Smart Consumer (APc). Personal Lifestyle (PL) manifests in the personal outlook and approach to life in relation to environmental consciousness (Abu Bakar et al, 2017aBakar et al, , 2017bBakar et al, , 2017cBakar et al, , 2018.…”

Section: Literature Reviewmentioning

confidence: 99%

Attitudes and Pro-Environmental Behaviours: Determining Factor of Personality and Lifestyle

Bakar

Osman

Hitam

2020

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Sustainability in well-being embodies the interconnecting course of how various systems influence each other. The more strongly individuals subscribe to values beyond their immediate interests, that is, prosocial, collectivistic and biospheric values, the more likely they are to engage in environmental behaviour. Issue: Existing research has limited evidence on specific values of Malaysian’s personality and lifestyle (PL) that have significant impact on attitude and proenvironmental behaviour (AP). Purpose: This paper aims to verify the statistical predictability of AP based on PL. Approach: Multiple Correlation and Multiple Linear Regression were carried out to assess linear associations and parameters of linear equations to predict AP components based on PL items. Findings: AP components were moderately predictable by some of the PL items. Specifically, ‘ Urging media to raise environmental awareness ’ and ‘being mindful about environmental destruction’ were the two strongest predictors of AP.

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Evaluating the Role of Energy Efficiency Label on Consumers’ Purchasing Behaviour

Cited by 26 publications

References 7 publications

Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior

Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior

Sustainable development: Predictors of green consumerism in Slovenia

Attitudes and Pro-Environmental Behaviours: Determining Factor of Personality and Lifestyle

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