Evaluating the attractiveness of a new theme park

Ah-Keng, Kau

doi:10.1016/0261-5177(93)90021-c

Cited by 13 publications

(3 citation statements)

References 7 publications

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“…In the tourism context, cultural differences in social behavior were found in the amount of leisure time spent on various activities among nations (Ibrahim 1991), patterns of recreation (Rodgers 1977), leisure and travel behavior (Sussmann and Rashcovsky 1997;Pizam and Sussmann 1995;Pizam and Jeong 1996), vacation travel preferences (Richardson and Crompton 1988;Ah-Keng 1993), importance of food (Sheldon and Fox 1988), benefits derived from traveling (Woodside and Lawrence 1985), sources of information used when deciding about vacation destinations (Mihalik, Uysal, and Pan 1995), tipping (Lynn 1997), purchasing arts (Thompson and Cutler 1997), and complaining behavior (Huang, Huang, and Wu 1996).…”

Section: Cultural Differences In Rules Of Social Behaviormentioning

confidence: 99%

Cultural Differences between Asian Tourist Markets and Australian Hosts, Part 1

Reisinger¹,

Turner²

2002

Journal of Travel Research

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This article analyzes five language groups of Asian tourists to Australia: Indonesian, Japanese, Korean, Mandarin, and Thai. The cultural differences between Asian tourists and Australian service providers are identified. The dimensions of the identified differences are determined by principal components analysis. The results indicate that in 73 (62.4%) of 117 areas of measurement, there are significant differences between Asian and Australian samples. The Japanese are the most distinct from the Australian sample, followed by the Korean sample. The implications of the results for tourism industry managers and marketers are discussed prior to the causal analysis of satisfaction presented in part 2, which shows that marketers cannot rely on perceptions of service alone to generate Asian tourist satisfaction but must also consider specific cultural values and rules of social behavior. Part 2 will appear in the May 2002 issue.Currently, the international tourism industry is faced with an increasing number of inbound travelers from Asia. The Asian tourist market has become the largest source of international tourists to Australia during the past decade. The Asian market represented nearly 50% of the total international market share in (Bureau of Tourism Research [BTR] 1995) and 42.6% in 1998 (BTR 1998b. The Asian market (excluding Japan), the number-one source of international tourists to Australia, currently represents 24.3% of the international market. The Japanese market, the secondlargest source, represents 18.3% of market share. The Japanese market is the largest single source, followed by New Zealand, Europe (excluding the United Kingdom/Ireland), United Kingdom and Ireland, and the United States (BTR 1998b) (see Table 1). Among the Asian markets (excluding Japan), Singapore is the largest source of visitors, with 23.0% of Asian market share, followed by Taiwan,

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Section: Cultural Differences In Rules Of Social Behaviormentioning

confidence: 99%

Cultural Differences between Asian Tourist Markets and Australian Hosts, Part 1

Reisinger¹,

Turner²

2002

Journal of Travel Research

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“…While theme park and attraction research is in its infancy (Sun and Uysal 1994), most of the empirical research on theme parks and attractions was published in the past two decades. The majority of the studies addressed marketing implications like segmentation (Milman 1991(Milman , 1988Keng 1993), perceptual mapping (Fodness and Milner 1992) or multisegmentation strategies in addressing new market expectations (McClung 1991). Some empirical studies looked at the economic aspects of theme parks.…”

Section: Theme Park and Attraction Researchmentioning

confidence: 99%

The Future of the Theme Park and Attraction Industry: A Management Perspective

Milman

2001

Journal of Travel Research

116

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The study solicited opinions from 122 general managers representing North American theme parks and attractions regarding the future of the industry. The findings revealed that economic forces, employees, and changing demographic forces were perceived to have the greatest impact on the future operation of the industry. General managers also thought that consumers would most likely seek interactive adventure, fantasy and mystery, movies and television shows, and science fiction/futuristic themes. The future health of the industry was associated with the impact of economic forces and the quality of service provided. Other dimensions such as the franchising of the industry, the impact of the senior market, and the ability of small attractions to invest were perceived to have a negative impact on the future health of the theme park and attraction industry.

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“…Although the theme park industry has been increasing in popularity for several decades, the limited academic research paid attention to the theme park sector in the tourism context (Sun & Uysal, 1994). The majority of the literature focused on marketing implications such as segmentation (Milman 1991;Ah-Keng, 1993) and perceptual mapping (Fodness & Milner, 1992). More recently, some research has focused on consumer behaviors, in relation to service quality (Tsang, Lee, Wong & Chong, 2012), satisfaction (Bigné, Andreu & Gnoth, 2005), and duration of visitors' activities (Kemperman, Borgers, Oppewal, & Timmermans, 2003).…”

Section: Problem Statementmentioning

confidence: 99%

The impact of experience on satisfaction and revisit intention in theme parks: An application of the experience economy

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Evaluating the attractiveness of a new theme park

Cited by 13 publications

References 7 publications

Cultural Differences between Asian Tourist Markets and Australian Hosts, Part 1

Cultural Differences between Asian Tourist Markets and Australian Hosts, Part 1

The Future of the Theme Park and Attraction Industry: A Management Perspective

The impact of experience on satisfaction and revisit intention in theme parks: An application of the experience economy

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