Evaluating Social Media’s Capacity to Develop Engaged Audiences in Health Promotion Settings

Neiger, Brad L.; Thackeray, Rosemary; Burton, Scott H.; Giraud‐Carrier, Christophe; Fagen, Michael C.

doi:10.1177/1524839912469378

Cited by 180 publications

(180 citation statements)

References 6 publications

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“…Thus, the community relationship category contained organizing online activities, entertainment involving fans, and fanship through the expression of emotion. Mamic & Almaraz, 2013;Neiger, Thackeray, Burton, Giraud-Carrier, & Fagen, 2013), I examined the numbers of total tweets, followers, favorites, and retweets as well as public messages (PM), retweets (RT), tweets with hyperlinks, and tweets with hashtags in order to examine the degree of sports organizations'…”

Section: Lovejoy and Saxtonmentioning

confidence: 99%

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

Wang

Zhou

2015

International Journal of Sport Communication

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Social media have been increasingly used by sports organizations to establish relationships with the public. This study explored the Twitter using practices of NBA clubs (N = 30) in the United States in building relationships with their publics during the 2013-14 season.Specifically, it focused on how these clubs used Twitter as a communication tool to build professional, personal, and community relationships through a content analysis of 5561 tweets on their official Twitter sites. The results demonstrated that sports organizations tended to use social media to develop professional relationships with fans via sharing information and promoting products. They utilized several types of communication tools such as retweets, public messages, hyperlinks, and hashtags, among which hashtags were used most frequently. Professional relationships could benefit more from hyperlinks while there could be greater benefit to personal relationships from public messages and retweets and to community relationships from hashtags and hyperlinks. Sports organizations should use these tools effectively to strengthen the professional, personal and community relationship with their publics.ii DEDICATION This thesis is dedicated to everyone who helped me and supported me through the trials

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Section: Lovejoy and Saxtonmentioning

confidence: 99%

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

Wang

Zhou

2015

International Journal of Sport Communication

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“…In healthcare, the purposes stated by agencies include communicating with consumers/patients; sharing information; improving clinical outcomes; speeding up innovations; managing reputation and brand; building customer relations; handling patient care and management; disseminating critical information; expanding reach to a broader audience; and fostering public engagement and partnership (CSC, 2012;Neiger, Thackeray, Burton, Giraud-Carrier & Fagen, 2012). While in the private sector, social media is focused more toward advertising and branding purposes beyond communication.…”

Section: Current Usage and Purposes Of Social Mediamentioning

confidence: 99%

Measuring the Impacts of Social Media on Advancing Public Transit

Liu¹,

Ban²,

Elrahman³

2017

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Type of Report and Period CoveredFinal 14. Sponsoring Agency Code Supplementary Notes AbstractThis project is a collaboration between Portland State University (PSU) and the Center for Infrastructure Transportation & Environment (CITE) at Rensselaer Polytechnic Institute seeking to develop performance measures for assessing the impacts of social media on promoting public transit. Revolutionary changes have occurred in the communication landscape, and there has been a rapid diffusion of social media use as a means of communicating transit information to the public. Significant resources are being directed to the use of social media in communication, yet little effort exists that measures the impacts of these popular vehicles of communication. Rarely studied is the role of social media in achieving the overarching goals of advancing the mission of transit agencies through increasing recruitment and retention of transit riders; increasing resources and customer satisfaction; addressing system issues, performance efficiency and effectiveness; and improving employee productivity and morale. There is a need to measure the impacts of social media and account for the cost effectiveness of its wide use as a means of communication in public transit agencies. This research intends to extend understanding about whether investments in social media tools effectively achieve their intended purposes.The goal of this project is to identify social media-related measures for public transit agencies that can comprehensively capture the impacts of social media use on agency performance. This project will rely on a review of the research and practice literature to document findings in other fields on performance measures used to assess the impacts of social media. Best practices will be identified. A survey of a random sample of public transit agencies nationwide will target identifying performance measures currently used to document impacts. Gaps will be identified. Investigators will compare and contrast measures used in transit agencies and other fields and identify a list of performance measures that are most effective for transit agencies.

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“…They can get people involved in creating environmental and social conditions. In other words, partnerships and participation are viewed as the culmination of social media [51].…”

Section: Potentials Of Social Media In Health Communicationmentioning

confidence: 99%

The Emerging Web 2.0 Social Media as a Tool to Develop Engaged Audiences for Behaviour Change in Health Promotion: An Overview

AuYong

Yeoh

2017

SHS Web Conf.

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Abstract. Sharing of health information which is related to health becomes easier with the introduction of new technologies such as Web 2.0 social media networks. Social media networks represent a rather innovative way of online information and knowledge repositories. On the other hand, many non-communicable diseases are caused by unhealthy urban lifestyle. Hence, the practice of the healthy lifestyle behaviors should be promoted for sustainability. Besides, in order to cut down the chronic diseases, workplace is one of the key channels for the delivery of interventions among adult populations. Latest development in information and communication technologies (ICT) has given positive influences in health communication. The new technology is believed to be more engaged because it involves visual, audio and animation simultaneously, thus it is more reachable and collaborative. This paper reviews strategies to manage health promotion. Nevertheless, improvement is still needed to achieve successful health promotion. This paper also provides insights of issues and poses future topics of health promotion to consider.

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Evaluating Social Media’s Capacity to Develop Engaged Audiences in Health Promotion Settings

Cited by 180 publications

References 6 publications

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

Measuring the Impacts of Social Media on Advancing Public Transit

The Emerging Web 2.0 Social Media as a Tool to Develop Engaged Audiences for Behaviour Change in Health Promotion: An Overview

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