Evaluating Interface Esthetics

Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics

“…In their study, they used a factorial design to test the effects of symmetry and number of compositional elements on interface aesthetics. Basically, their findings were similar to Ngo et al [22] study. However, it was difficult to practically compare their findings with Ngo et al [22] study, because they used a different approach and different formulas to calculate the values of the two tested measures in their experiments.…”

“…Methods in this approach are motivated by earlier aesthetic measures developed by Birkhoff [12], Tullis' quantitative techniques for evaluating screen design [19], and Gestlest theory for visual design [13,22].…”

“…Supports of this approach [14,22] argue that developing quantitative measures that can provide numerical values for different designs based on interface and screen design characteristics can be very helpful in many design situations. These numerical tools can be extremely helpful in early stages of design.…”

“…The model developed by Ngo et al [22] can be considered as one of the most successful attempts to develop aesthetic interface measures based on interface layout. However, one difficulty related to practical application of the model is the Advances in Human-Computer Interaction 3 relatively large number of measures (14 measures) and the associated formulas needed to calculate each of them.…”

“…However, one difficulty related to practical application of the model is the Advances in Human-Computer Interaction 3 relatively large number of measures (14 measures) and the associated formulas needed to calculate each of them. In a practical application of the model, Zain et al [23] designed a computer application to incorporate five of the fourteen measures proposed by Ngo et al [22]. The five selected measures were balance, equilibrium, symmetry, sequence, and rhythm.…”