Evaluating Consumers’ Adoption of Mobile Technology for Grocery Shopping: An Application of Technology Acceptance Model

Shukla, Anuja; Sharma, Shiv Kumar

doi:10.1177/0972262918766136

Cited by 83 publications

(87 citation statements)

References 40 publications

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“…The first FGD was an initial consultation meeting with the Local Government Unit of Mulanay. This was undertaken on 30 November 2016 with about 14 participants. The main objective of this activity was to identify the potential demonstration sites for the IWS project.…”

Section: Focus Group Discussion and Social Preparationmentioning

confidence: 99%

“…Therefore, this study confirmed that PLS-SEM could be an alternative approach for predicting behavioral intention in C-TAM-TPB models. However, it should be noted that, relatively, PLS-SEM has a great advantage over multiple linear regression in terms of convenience [29], flexibility [20], and other functions [30,31]. This is an initial study for the development of an Integrated Water System in the municipality of Mulanay.…”

Section: Discussion and Research Implicationsmentioning

confidence: 99%

“…Further, aside from the assessment of each path coefficient through bootstrapping, in PLS-SEM, the significance of the indirect effects of each variable on endogenous variables can also be verified [30]. Moreover, the behavior of exogenous variables on endogenous variables can also be predicted in PLS-SEM using a blindfolding process [31].…”

Section: Research Framework Variables and Hypothesesmentioning

confidence: 99%

Section: Research Framework Variables and Hypothesesmentioning

confidence: 99%

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A Perception Study of an Integrated Water System Project in a Water Scarce Community in the Philippines

Ignacio

Malenab

Pausta

et al. 2019

Water

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The Integrated Water System (IWS) offers alternative water and sanitation services that can potentially benefit rural communities experiencing water scarcity. The IWS described in this study comprises three systems: The Rainwater Harvesting System (RWHS), Water Treatment System (WTS), and Eco-Toilet System (ETS). RWHS and WTS make use of rainwater, which can be utilized for several domestic uses, especially during wet season. ETS has several benefits to users including promotion of environmental and public health, as well as food security. Despite the potential benefits of the IWS components, the perceived acceptance of its users threatens the success of its implementation. This study focuses on determining the significant factors that can influence the social acceptance of IWS in the Municipality of Mulanay, Quezon Province, Philippines. This study considers behavioral intention as an indicator of social acceptance of the IWS components. The framework of this study is based on the combined technology acceptance model and theory of planned behavior (C-TAM-TPB) concept. C-TAM-TPB was analyzed using Partial Least Square–Structural Equation Modeling (PLS–SEM). The result of the C-TAM-TPB evaluation reveals that the user’s attitude towards use (ATU), including its significant predictors, can promote behavioral intention towards use of the IWS components. This study can further improve the development of IWS projects.

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Section: Focus Group Discussion and Social Preparationmentioning

confidence: 99%

Section: Discussion and Research Implicationsmentioning

confidence: 99%

Section: Research Framework Variables and Hypothesesmentioning

confidence: 99%

Section: Research Framework Variables and Hypothesesmentioning

confidence: 99%

See 2 more Smart Citations

A Perception Study of an Integrated Water System Project in a Water Scarce Community in the Philippines

Ignacio

Malenab

Pausta

et al. 2019

Water

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“…Recently, research on the adoption of mobile applications by individuals for activities related to mobile commerce has appeared in the academy. However, few studies have been conducted on the adoption of mobile apps for grocery shopping (Shukla & Sharma, 2018). In particular, the few researches carried out focused on the adoption of mobile commerce by consumers, while no study was concerned with the use of mobile applications as tools for shopping preparation out-of-store or as tools for self-regulation inside the store.…”

Section: Introductionmentioning

confidence: 99%

Using Mobile Applications: A Model of Technology Adoption in the Grocery Setting

Aiolfi¹,

Bellini²

2019

IJBM

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One of the most discussed topics in the academic literature is the adoption of new technologies by consumers. However, researchers conducted few studies on the adoption of mobile apps for grocery shopping. Particularly, the few researches carried out focused on the adoption of mobile commerce by consumers, while no study was concerned with the use of mobile applications out-of-store, as means for shopping preparation or in-store, as tools for self-regulation. Since individuals are becoming increasingly reliant on mobile technologies, understanding the role of mobile devices in influencing the attitude of consumers towards the app’s adoption in the grocery retail setting is extremely important for retailers and manufacturers who should develop mobile apps to exploit consumers’ mobile dependence in order to influence consumer and buying behavior during the path-to-purchase. The study we proposed led to the development of a new version of the technology adoption model of a smart mobile application for grocery shopping, in the Italian retail context, which could help researchers and managers better understand the shoppers’ behaviour in the new retail landscape. Our model includes variables related to the use of the mobile both out-of-store, as a means of shopping preparation, and in-store, as a tool for self-regulation.

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Does digital content marketing affect tourism consumer behavior? An extension oftechnology acceptance model

Mathew

Soliman

2020

J of Consumer Behaviour

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With the rapidly dramatic environmental change and intensive competition, tourism organisations are required to adopt advanced marketing strategies and techniques. Recently, digital content marketing (DCM) has become one of the most prominent marketing tools that has substantial benefits and influences in different settings and domains. To this end, it is crucial to understand the effect of DCM on consumer behavior within the tourism context. Therefore, this research empirically examines an extended technology acceptance model (TAM) model to investigate and compare the influence of DCM on travel and tourism consumer behavior in two distinct countries in the Middle East and North Africa (MENA) region. A quantitative approach was adopted by collecting surveys from a convenience sample of 285 and 122 participants in Egypt and Oman, respectively. The findings of PLS‐structural equation modelling revealed that the TAM major constructs were good elucidating the attitude and behavior toward using of DCM for tourism purposes. It is also found that perceived enjoyment and perceived convenience are antecedents of customers' attitudes, which in turn, influence their intention and behavior of using DCM to buy or select a certain tourism product/service. The current study contributes to knowledge of DCM literature in the tourism field in general and within the MENA region in particular. It also adds to studies on TAM and digital technologies by extending two critical constructs related to tourism consumer behavior. The practical implications will greatly support tourism marketers and authorities to develop their tourism strategies and marketing activities. Future research can be expanded to study different target groups comprehending region differences.

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Evaluating Consumers’ Adoption of Mobile Technology for Grocery Shopping: An Application of Technology Acceptance Model

Cited by 83 publications

References 40 publications

A Perception Study of an Integrated Water System Project in a Water Scarce Community in the Philippines

A Perception Study of an Integrated Water System Project in a Water Scarce Community in the Philippines

Using Mobile Applications: A Model of Technology Adoption in the Grocery Setting

Does digital content marketing affect tourism consumer behavior? An extension oftechnology acceptance model

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