The main objective of the paper is to elaborate and suggest positive note on basic agenda existing in Middle East resisting the women entrepreneur growth development and use of ICT. The entrepreneurship among the women in Arabic countries has been lately given due consideration. In order for develop women entrepreneurship for economic growth their must be strong move by all stakeholders. ICT enables women entrepreneurs to extend equal participation compared to the male in the growth and development of the nation's economy. The extended use of ICT will help the entrepreneur for creating advantage, research; participate in the global world of business for technology transfer, training, collaboration, and development initiatives at the global level. The paper tries to highlight the barrier for women for entrepreneurial growth and use of ICT with special reference to Middle East countries. The case related to women in two gulf countries will elaborate the deep insight of the issue.

With the rapidly dramatic environmental change and intensive competition, tourism organisations are required to adopt advanced marketing strategies and techniques. Recently, digital content marketing (DCM) has become one of the most prominent marketing tools that has substantial benefits and influences in different settings and domains. To this end, it is crucial to understand the effect of DCM on consumer behavior within the tourism context. Therefore, this research empirically examines an extended technology acceptance model (TAM) model to investigate and compare the influence of DCM on travel and tourism consumer behavior in two distinct countries in the Middle East and North Africa (MENA) region. A quantitative approach was adopted by collecting surveys from a convenience sample of 285 and 122 participants in Egypt and Oman, respectively. The findings of PLS‐structural equation modelling revealed that the TAM major constructs were good elucidating the attitude and behavior toward using of DCM for tourism purposes. It is also found that perceived enjoyment and perceived convenience are antecedents of customers' attitudes, which in turn, influence their intention and behavior of using DCM to buy or select a certain tourism product/service. The current study contributes to knowledge of DCM literature in the tourism field in general and within the MENA region in particular. It also adds to studies on TAM and digital technologies by extending two critical constructs related to tourism consumer behavior. The practical implications will greatly support tourism marketers and authorities to develop their tourism strategies and marketing activities. Future research can be expanded to study different target groups comprehending region differences.

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This paper investigates the relationship between participants’ motherhood desire and travel intention and behaviour, through the mediating role of attitude, subjective norm and perceived behaviour control. The study adopted a questionnaire among a sample representative of females with fertility complications in Gulf Cooperation Council (GCC) countries in Egypt. In total, 138 questionnaires were gathered and tested using a partial least square structural equation modelling using WarpPLS 7.0. The findings support the proposed model and show that motherhood desire has a positive influence on attitude, subjective norm and perceived behaviour control. Also, we found that the positive effect of TPB dimensions on actual behaviour is subject to females’ intention to visit Egypt for fertility tourism. Besides, the study revealed that attitude partially mediates the link between motherhood, tourists’ revisit intention and tourists’ actual behaviour. This suggests that the positive effect of motherhood desire on tourist revisit intention and actual behaviour is subject to attitude. Drawing on the theory of planned behaviour (TPB), we develop an integrative model exploring the relationship between three distinct TPB dimensions and their influence on travel behaviour for childbearing. Such findings hold important implications both for the research community and medical tourism practitioners.