Evaluasi Pemasaran Jasa Pendidikan Tinggi Keguruan dan Ilmu Pendidikan Perguruan Tinggi

Butarbutar, Vera Manondang Damaianty; Ismanto, Bambang

doi:10.23887/mi.v27i3.48792

Cited by 2 publications

(1 citation statement)

References 41 publications

(42 reference statements)

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“…Social media such as creating Facebook, Instagram, Tik Tok, YouTube accounts, and several applications which all contain the advantages and disadvantages of the school (Shankar et al, 2021;Sugeng, 2022;Teguh & Ciawati, 2020). Educational institutions that do not yet have a marketing team specifically can take advantage of social media such as creating Facebook, Instagram, Tik Tok, or YouTube accounts (Andrew N. Mason, 2021;Butarbutar & Ismanto, 2022). One application that is currently considered complete and easy to use is the instant link application.…”

Section: Introductionmentioning

confidence: 99%

Instant Link-Based School Marketing Model Development (Instant App) To Improve Students

Nur,

Bambang Ismanto

2023

Mimb. Ilmu

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Dengan semakin banyaknya sekolah baru menyebabkan sekolah/ madrasah harus pandai-pandai dalam melakukan promosi agar madrasah bisa bertahan dalam persaingan didunia pendidikan. Berkembangnya teknologi madrasah dapat memanfaatkan untuk melaksanakan marketing secara online, dengan aplikasi instan link (instan app). Penelitian ini bertujuan untuk menganalisis pelaksanaan dan kelemahan marketing yang dilaksanakan serta mengembangkan model marketing berbasis instan app. Penelitian ini merupakan model Research and Development (R&D). Model pengembangan dan penelitian menggunakan pengembangan borg and gall samapi tahap Ketujuh. Metode pengumpulan data menggunakan observasi, wawancara, studi dokumentasi, dan kuesioner. Instrument pengumpulan data menggunakan angket. Teknik analisis data menggunakan analisis deskriptif kualitatif dan kuantitatif. Hasil penelitian memberikan gambaran bahwa belum dilakukan marketing secara digital. Kelemahannya marketing masih dilakukan dari mulut ke mulut; belum ada tim marketing: marketing dilakukan sambil lalu. Hasil penelitian menunjukan hasil validasi materi sebesar 88,3 % dalam kategori sangat layak dan validasi ahli IT 88,7 % dalam kategori sangat layak. Telah diuji coba lapangan awal dengan persentase kesiapan 91,2% dan uji coba lapangan utama dengan kesiapan 95,02 %. Tingkat efektifitas prodak dalam kategori baik. Marketing berbasis instan app dan Panduan marketing berbasis instan app mempunyai keunggulan dapat diakses kapan saja dan dimana saja. Marketing ini diharapkan mampu meningkatkan jumlah siswa.

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Section: Introductionmentioning

confidence: 99%

Instant Link-Based School Marketing Model Development (Instant App) To Improve Students

Nur,

Bambang Ismanto

2023

Mimb. Ilmu

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Social Media Based Marketing Model to Improve School Reputation

Ambarwati,

Bambang Ismanto,

Sophia Tri Setyawati

2023

Mimb. Ilmu

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The non-optimal implementation of school promotions, as well as the lack of interactive social media-based school marketing models and guidelines, have an impact on the school's poor reputation. This research aims to develop an interactive social media-based marketing model to improve the school's reputation. This type of research is development research using mixed methods. The development model used is Borg and Gall. Product validation was carried out by 2 IT experts and two management experts. The product trial subjects are teachers, employees, students and parents. Data collection methods include interviews, document studies, questionnaires, observations and focus group discussions. Data collection instrument with questionnaire sheet. Data analysis techniques use qualitative and quantitative descriptive analysis. Process the model effectiveness trial data using the T-test on SPSS 21. The results of the research are the development of a marketing model with IT expert validation of 78% in the very feasible category. Assessment from management experts 90% is a very worthy category. The results of trials on research subjects regarding the model and guidelines for its use averaged 92% in the very feasible category. The product effectiveness test stated that treatment influenced the results in the experimental group. It was concluded that the social media-based marketing model and marketing guidebook "MAS SOLMED" and its guidelines could be used to improve the school's reputation. The implication of this research is that the development of a social media-based marketing model and marketing guidebook "MAS SOLMED" along with the guidelines that have been developed can be used to maintain and improve the school's reputation.

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Evaluasi Pemasaran Jasa Pendidikan Tinggi Keguruan dan Ilmu Pendidikan Perguruan Tinggi

Cited by 2 publications

References 41 publications

Instant Link-Based School Marketing Model Development (Instant App) To Improve Students

Instant Link-Based School Marketing Model Development (Instant App) To Improve Students

Social Media Based Marketing Model to Improve School Reputation

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