European and Chinese Consumers' Attitude for Food with Reduced Use of Chemicals: Results from a Survey

Mazzarolo, Martina; Ferraro, Giacomo; Mannino, Ilda; Zolin, Maria Bruna

doi:10.1002/9781119705222.ch11

Cited by 1 publication

(1 citation statement)

References 16 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Based on a survey of 1,103 households in different countries, mainly located in Europe, this study focused on consumers' choices regarding the purchase of IPM food products with a lower quantity of pesticides, a topic on which there is little research (Govindasamy and Italia, 1998;Stranieri et al, 2017;Canavari et al, 2018;Mazzarolo et al, 2020). Current and potential food purchasing choices are analysed as a whole, without detailed distinctions between behaviour, attitudes and perceptions.…”

Section: Introductionmentioning

confidence: 99%

Consumption of low pesticides food: implications for producers and policymakers. Results from a multi-attribute analysis

Ferretti

Petkeviciute

Zolin

2023

BFJ

View full text Add to dashboard Cite

PurposeThis study aims to identify different consumer segments to address the strategies that can be adopted by companies and policymakers to increase the consumption of safer foods and reduce the negative externalities caused by pesticides. More than 3,000 consumers were involved in the survey, of which more than 1,000 completed in all parts.Design/methodology/approachThe complexity of the topic required a multidimensional approach. Therefore, the authors modelled the decision support system by proposing a decision rule-based approach to analyse consumers' food purchasing choices. More precisely, the authors referred to the dominance-based rough set approach (DRSA).FindingsBased on the DRSA results, three consumer segments were identified: green consumers, integrated pest management (IPM)-informed and active consumers, and potential low-pesticide consumers for which different policy implications have been highlighted.Research limitations/implicationsDespite the high number of survey respondents, further research should seek to obtain data from a more balanced sample. Furthermore, different methods of analysis could be applied and the results compared.Practical implicationsIdentification and promotion of managerial and public policies to increase the consumption of low pesticide food.Social implicationsThe main social implications can be summarised in the greater knowledge and awareness of the environmental aspects related to food, recognition of the intrinsic quality and/or functionality of food.Originality/valueThe authors contribute to the literature in two ways. First, the authors refer to the DRSA, an innovative approach in the context of consumer analysis. Second, based on the decision rules, the authors identify three consumer segments to which specific tools can be addressed.

show abstract

Section: Introductionmentioning

confidence: 99%