Abstract:PurposeThis study aims to identify different consumer segments to address the strategies that can be adopted by companies and policymakers to increase the consumption of safer foods and reduce the negative externalities caused by pesticides. More than 3,000 consumers were involved in the survey, of which more than 1,000 completed in all parts.Design/methodology/approachThe complexity of the topic required a multidimensional approach. Therefore, the authors modelled the decision support system by proposing a de… Show more
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