The scale of policies and measures for sustainable urban freight transport in European cities is still insignificant. However, the situation is changing as more and more cities are adopting sustainable urban logistics plans (SULPs). The situation in cities is extremely heterogeneous, so it would be difficult to point to one single policy that fits all. Yet the tool created with European projects constituting an instruction to prepare SULP allows us to follow the standardized steps, regardless of the conditions found in particular cities. The effectiveness of implementing sustainable measures to a large extent depends on the level of acceptability of individual urban space stakeholders. The article presents the results of a survey conducted among stakeholders of a Polish metropolis-the Gdansk-Gdynia-Sopot metropolitan area. The analysis showed that acceptability rises with the increase in the size of the surveyed entities. The most diversified acceptability ratings were obtained for the transport infrastructure solutions. Proposals for Information and Communication Technologies (ICT) solutions are rated more positively by medium-sized and large enterprises. These solutions are assessed with greater caution by small and micro enterprises. The least diversified and clearly higher acceptance indicators were obtained for proposals in the scope of shaping sustainable urban transport development. The assessments obtained from the respondents should therefore constitute an important element of the works for developing the sustainable urban logistics plans starting in 2020 and also the opinions can be an important element of the future sustainable urban logistics plans, which are currently being developed in many European cities. of tools to improve the communication of the organizers of goods flows. Urban logistics projects most often aim to reduce the number of individual cars, decrease pollutant emissions in urban spaces, change regulations, e.g., restrictions on driving in urban areas (concerning the size and type of vehicles, hours of entry, charges, exhaust emissions, stopping) or the consolidation of goods in urban mini hubs. However, the introduction of new solutions is impossible without a long-term strategy developed by transport policy makers and the collection of data from the market.Usually the main objective of city logistics projects is to reduce individual motorization in order to reduce pollutant emissions in urban spaces. These projects concern changes in regulations, changes in the type of vehicles and consolidation centers. In the limited space of a historical city, conceptual change (e.g., cooperation, dock-sharing) may be easier to introduce than hard measures.As part of an impressive number of initiatives over the past few years, many European cities have embarked on a number of sustainable freight transport projects. The goal of the NOVELOG (New Cooperative Business Models and Guidance for Sustainable City Logistics) project in the years 2015-2018 was to enable cities to implement effective and sus...