Etnografi Virtual Fenomena Cancel Culture dan Partisipasi Pengguna Media terhadap Tokoh Publik di Media Sosial

Abstract

The trend of using social media as a space for delivering public opinion has given rise to the phenomenon of cancel culture or call-out culture. Social media users who are increasingly massive make this phenomenon a popular culture that is currently rife on social media such as Instagram. Cancel culture can be interpreted as a community's collective effort to 'boycott' someone for their actions or words, which are considered to have violated existing social norms. The cancel culture process is often carried out via the internet or through social media, where this action is in the form of punishment for individuals in cyberspace. Cancel culture cases can happen to public figures such as celebrities, influencers, etc. Public figures affected by the cancellation will have an impact both virtual and real. Therefore, it is interesting to see the formation of this phenomenon, so that it becomes a new culture in social media and expands public participation. This study uses a qualitative method with a virtual ethnographic approach. Virtual ethnography can be used to identify behavioral patterns, patterns of life and social relations in virtual life in cyberspace or on social media. By exploring the entities (users) that use the internet, especially social media. Especially in the case of cancel culture that befell public figures on Instagram.

Kartini Kendeng's Resistance Movement for Environmental Preservation in the #KendengMelawan Movement on Social Media

“…Digital ethnography is born as an implementation of the development of technology to be able to participate in the virtual environment. Likewise, virtual ethnography is a methodology used to find entities (users) using the internet (Anbarli, 2020) that also reflects the effects of communication over the internet (Mayasari, 2022). Digital ethnography interprets its users' digital experiences and lives under the umbrella of narrower anthropology and ethnography (Kristiyono, 2020).…”

Analisis Fenomena Cancel Culture dalam Etika “Klik” Manusia di Era Digital Menurut F. Budi Hardiman

“…Konsep cancel culture ini mirip sekali dengan apa yang disebut dengan online shaming yang dilakukan secara beramairamai oleh masyarakat kepada pihak tertentu dalam ruang publik yang dapat mengancam keberadaan dan eksistensi manusia tidak hanya di dunia digital tetapi juga dunia nyata (Saint-Louis, 2021) Menurut Clark, cancel culture sebenarnya sudah terdapat dalam konsep filosof Jürgen Habermas tentang ruang publik atau public sphere yang menganggap wacana publik adalah ranah para elit (Clark, 2020). Hal ini menegaskan bahwa kecenderungan cancel culture selalu dialami oleh para tokoh publik atau sosok terkenal seperti selebritis, YouTuber, dan politisi (Mayasari, 2022). Dalam konsep Jürgen Habermas saat itu, ruang publik menjadi wadah yang memungkinkan masyarakat untuk menolak maupun membatalkan suatu wacana.…”

“…Hal ini berdampak pada eksistensi di dunia nyata, sebab seringkali citra di dunia digital berbanding terbalik atau tidak sesuai dengan realitas, sehingga menjadi problem dalam era digital. Saat citra dan kepercayaan pada suatu sosok masyarakat terganggu, maka sosok tersebut akan menghadapi persoalan untuk mengembalikan citra yang menurun (Mayasari, 2022). Citra buruk yang terungkap dari sosok tersebut berpotensi menimbulkan berbagai fenomena baru.…”

Milenial Parents' Parenting Patterns are in Danger Use of Early Children's Gadgets

“…Technological developments include the emergence of social media that people use to facilitate activities in everyday life. The results of research on the use of social media in Indonesia in January 2022 had 191 million active users of social media, this number increased by 12.35% from last year's 170 million (Mayasari, 2022;Prijanto & Kock, 2021). According to previous study along with technological developments, the millennial generation has given birth, which changes a person's mindset from traditional to modern (Achsani, 2020).…”