Abstract:Today green consumers are creating a new economy around the globe.Indeed, the ‘green consumer’ idea was the focus of academicians andmanufacturers at the end of 1980s and in the early 1990s. Likewise, risingknowledge on the various environmental problems has led a change in theway consumers go about their life. People are insistently trying to reducetheir impact on the environment and living a ‘green lifestyle’. As a result,business has seen this change in consumer attitudes and is trying to sellmany green pro… Show more
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