“…Marketing ethics as a research domain has been defined as an “inquiry into the nature and grounds of moral judgments, standards, and rules of conduct relating to marketing decisions and marketing situations” (Vitell, 1986, p. 4) or “the systematic study of how moral standards are applied to marketing decisions, behaviors and institutions” (Murphy et al , 2005, p. xvii, as cited in Abela and Murphy, 2008, p. 39; Schlegelmilch and Öberseder, 2010, p. 2). Marketing ethics has many sub-domains of research, such as “STP (segmentation, targeting and positioning) ethics” (Brenkert, 1998a, 1998b, 2008; Murphy et al , 2005; Palmer and Hedberg, 2013; Putrevu and Swimberghek, 2013; Spotswood and Nairn, 2016), “product ethics” (Arnold and Bowie, 2003, 2007; Brenkert, 2008; Chonko, 1995; Crane and Kazmi, 2010; Kates, 2015; Koenigsberg et al , 2011; Murphy et al , 2005; Powell and Zwolinski, 2012), “pricing ethics” (Bass et al , 2006; Dixit et al , 2006; Elegido, 2009, 2011; Hemphill, 2010; Leslie, 2013; Mehafdi, 2000; Zwolinski, 2008, 2009), “promotion ethics” (Ariffin et al , 2017; Bakir and Vitell, 2010; Boyd, 2012; Brenkert, 2008; Escalas, 2004; Herbst et al , 2013; Munoz and Mallin, 2019; Nebenzhal and Jaffe, 1998; Phillips and McQuarrie, 2010; Schwepker, 2003; Trawick and Swan, 1988), “distribution ethics” (Aalberts and Jennings, 1999; Brenkert, 2008; Chonko, 1995; Ha and Nam, 2016; Klein and Murphy, 2008; Melamed, 2006; Miller et al , 2021; Murphy et al , 2005), “marketing research ethics” (Aggarwal et al , 2012; Brenkert, 2008; Chonko, 1995; Murphy et al , 2005; Tybout and Zaltman, 1974), “international marketing ethics” (Armstrong, 1992, 1996; Brenkert, 2008; Mehafdi, 2000; Zarkada-Fraser and Fraser, 2001) and “consumer ethics” (…”