Ethical issues in nation branding

Dinnie, Keith

doi:10.4324/9781003100249-10

Cited by 40 publications

(102 citation statements)

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“…Compared with the aforementioned top-down approach, the bottom-up approach advocates for the central role of citizens and local communities in branding a place (Goulart Sztejnberg & Giovanardi, 2017). This adheres to the logic that identity building is at the core of nation branding (Dinnie, 2016; Volcic & Andrejevic, 2011), and the process of defining and spreading a national identity should involve both state and non-state or even non-political actors (Polese, Ambrosio, & Kerikmäe, 2020). As noted, the people of a place are crucial as their characteristics and behaviours constitute the essential meaning of a place brand, by acting as information providers giving credibility to the communication about a place brand (Kavaratzis, 2012), as advocates in developing and implementing the place brand strategy; as advisors to local government’s decision-making; and/or as creators of the place experience via participating in mega events (Eugenio-Vela, Ginesta, & Kavaratzis, 2020; Molinillo, Anaya-Sánchez, Morrison, & Coca-Stefaniak, 2019).…”

Section: Influence Of Influencers Through Authenticity With Engagemen...mentioning

confidence: 83%

“…Their continuous meaning-making processes through publishing content relating to products, services, ideas and ideologies (Khamis, Ang, & Welling, 2017; Pöyry et al, 2019) have an impact on public understanding of an issue and the image and reputation of a brand (Sng et al, 2019). In place branding, the prefoliation of digital technologies gives rise to ‘citizen-generated media’, featuring bloggers as a form of influencers in branding a place (Dinnie, 2016, p. 250). The spatial experiences of places on social networks published by these bloggers shape the image of the destination (Palazzo et al, 2021).…”

Section: Influence Of Influencers Through Authenticity With Engagemen...mentioning

confidence: 99%

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Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Feng

2022

Global Media and China

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Social media influencers are emerging as a new force in shaping public discourse and raising public awareness of socio-political agendas in the digital space. This paper explores the role of influencers as part of the citizens group in nation branding by looking into their interactions with followers through the lens of authenticity. It analyzes the networked narratives generated by the influencers and followers, using the mixed methods of blending content analysis with social network analysis. The findings identify the potential of influencers evolving as a crucial force in contributing to a representative national brand informed through imbuing authenticity with engagement, featuring valued-based content, interactivity, creativity and intrinsic motivations within an ethical communication mechanism. It advances influencer studies in nation branding by underpinning the two-way construct of authenticity in generating influence; and informs the development of strategies for engaging citizens in nation branding through influencers using authenticity. Considering the central role of China in international economics, politics and culture, this article has significant domestic and regional implications.

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Section: Influence Of Influencers Through Authenticity With Engagemen...mentioning

confidence: 83%

Section: Influence Of Influencers Through Authenticity With Engagemen...mentioning

confidence: 99%

Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Feng

2022

Global Media and China

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“…Most countries understand the need to build their soft power, manage their reputation, and shape an international image. All this can contribute to the political, economic, and cultural interests of states (Kaneva 2011 ; Dinnie 2016 ; Melissen 2005 ). Joseph Nye argued that soft power contributes positively to the way a certain state is perceived by the foreign public and how influential it can be.…”

Section: Methodsmentioning

confidence: 99%

Post-covid China: ‘vaccine diplomacy’ and the new developments of Chinese foreign policy

Kobierecka

2022

Place Brand Public Dipl

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The COVID-19 pandemic that hit the world in early 2020 changed it unimaginably. China was forced to face many new challenges at the international level, not only those related to the handling of a health crisis. After overcoming the first wave of the pandemic, China had to focus on foreign policy and public diplomacy efforts to secure its main interests. As the world continues to struggle with COVID-19, China is using the pandemic for its own foreign policy purposes, mainly by using vaccines as a new foreign policy tool. The purpose of the research is to investigate the position of recent Chinese ‘vaccine diplomacy’ with reference to its traditional and contemporary public diplomacy and foreign policy strategies. The investigation has a qualitative character and is based on a content analysis of official press conferences conducted by the Chinese Ministry for Foreign Affairs.

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“…The brand of a city, region, or country is associated with various aspects related to its image, including political, economic, social, environmental, historical, and cultural dimensions (Fetscherin, 2010). This incomparable, multidimensional set of aspects differentiates one place from others (Dinnie, 2008). The brand of a city, region, or country may be used specifically to attract consumers, companies, and/or residents.…”

Section: Tourism Destination Brand and Imagementioning

confidence: 99%

Rio 2016 Olympic Games: Brand and the reciprocal effects of touristic destinations

Ferreira

Giraldi

Santos

et al. 2021

Journal of Vacation Marketing

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This study analyzes the effect of Brazil's national tourism brand on the image of Rio de Janeiro as the host city of the 2016 Olympic Games, and the reciprocal effect of Rio de Janeiro on Brazil, considering both as tourist destinations. A quantitative study was employed using structured questionnaires, with a sample of foreign respondents ( n = 340) and a simultaneous equation method. A positive reciprocal effect was found. In general, the perception of a country as a tourist destination influences destinations within that country. However, the Brazil destination brand image did not influence Rio. This situation was proved to be an exception to the rule, the sports mega-event context probably contributing to the result.

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Ethical issues in nation branding

Cited by 40 publications

References 0 publications

Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Post-covid China: ‘vaccine diplomacy’ and the new developments of Chinese foreign policy

Rio 2016 Olympic Games: Brand and the reciprocal effects of touristic destinations

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