Ethical inclinations of public relations majors

This study, which examines the ethical inclinations of undergraduate advertising students (N = 257) who indicate career interests in advertising, finds that student responses to four scenarios about advertising ethics tend not to indicate an application of absolute moral standards. A factor analysis of student responses to 17 statements about the ethics of advertising practices show three underlying dimensions; these are labeled, respectively, Advertising Claims and Standards, Agencies' Public Responsibility, and Agencies' Moral Standards. This study also offers suggestions for research.

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Ethical inclinations of public relations majors

Cited by 2 publications

References 21 publications

All glamour, no substance? How public relations majors and potential majors in an exemplar program view the industry and function

All glamour, no substance? How public relations majors and potential majors in an exemplar program view the industry and function

Ethical Inclinations of Tomorrow's Advertising Practitioners

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