Ethical Consumers

Andorfer, Veronika A.

doi:10.1016/b978-0-08-097086-8.64139-9

Cited by 7 publications

(1 citation statement)

References 26 publications

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“…Conversely, the health-oriented target group was essentially characterized by critical consumption behavior, including the consumption of organic products and healthy foods. These consumers were, in fact, not only concerned with the freshness of products, but also considered the consequences of their consumption practices on their health and the environment, highlighting the growing consumer interest in sustainable and socially responsible issues [33,34,61]. For this reason, consumers in this group preferred to buy foods in specialty shops in order to get advice on their decision-making processes, and they were found to attribute significant importance to product information.…”

Section: Discussionmentioning

confidence: 97%

Understanding Consumers’ Convenience Orientation. An Exploratory Study of Fresh-Cut Fruit in Italy

2021

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In Western society, the fresh-cut fruit market is experiencing significant growth, especially in Italy, where, in 2019, the fresh-cut fruit sales volume increased by 35% compared with the previous year. This study aims to understand Italian consumers’ demand for fresh-cut fruits and to explore whether this trend is also affected by the prevalence of healthy lifestyles. Health orientation seems, in fact, to be a growing trend in the food sector. Research has recognized that consumers’ orientation towards products that are ready to be consumed is not only related to saving time. Sociodemographic factors and psychometric variables, including values and lifestyles, play important roles in understanding consumer demand for convenience products. For this purpose, the food-related lifestyles (FRLs) tool was used to profile consumers. The FRLs tool is a useful instrument that describes different ways in which people use food to achieve their values in life. Data were collected by using an online survey carried out with Italian consumers of fresh-cut fruits. By using a cluster analysis technique, four Italian fresh-cut fruit consumer target groups were identified. The largest target group was represented by uninvolved consumers, who are not inclined to cook or plan meals and who are very influenced by the advertising of food products in their buying decisions. An interesting target group, which may represent a challenge for food enterprises in the sector, was health-oriented consumers, who attach great importance to organic certification and to product information. This target group was also characterized by older consumers with higher net monthly household incomes than other target groups.

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Section: Discussionmentioning

confidence: 97%