Ethical Consumerism: Movement From Desire to Decision to Buy Green

Sekerka, Leslie E.; McCabe, Deborah Brown; Bagozzi, Richard P.

doi:10.1007/978-3-319-10951-0_198

Cited by 3 publications

(4 citation statements)

References 37 publications

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“…So, there is a difference between general willingness and will and actual purchase. Research by Sekerka et al (2015) has come to the same conclusion. According to White et al (2019a), few consumers who express positive attitudes towards environmentally friendly products and services also demonstrate these attitudes through actual purchases.…”

Section: Discussionmentioning

confidence: 62%

Ethical Consumption: What Makes People Buy "Ethical" Products

Šálková,

Čábelková,

Hommerová

2024

CEBR

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Consumers express their ethics through their consumption decisions. The article examines the preferences of Czech respondents in the area of ethical consumption. The aim of the study is to find out the respondents' attitudes towards ethical shopping. We apply a series of ordinal regression analyses to analyse the data from the survey (N=1670; aged 15-93 years, M ± SD: 35.51 ± 16.82; 62.00% women; 32.10% with higher education) conducted in 2021. In some cases, the results of the survey are compared with surveys on the same topic conducted in 2016 and 2018. The research found that customer interest in purchasing is growing, but this trend has not yet manifested itself in the volume of purchases. Beyond the reasons, the decision to buy, ignore ethical products or boycott unethical products is largely linked to the natural interest and availability of information about 'ethical shopping' in general and 'ethical' products. The results suggest that personal responsibility is the most important reason for ethical shopping. Poor availability in the sales network, disinterest, and higher prices were the most significant reasons for not buying "ethical" products. This research extends existing studies by examining the reasons for purchasing or ignoring so-called ethical products in relation to the intensity of their purchase. We believe that the results of the research can be used as baseline data to support targeted ethical purchasing, for example through education. Implications for Central European audience:To achieve long-term sustainability, current patterns of behaviour and consumption need to change at all levels. Environmental protection and sustainability are now increasingly implemented in most EU policies, programmes, and regulations. In the case of Central European economies, the transition towards sustainable and environmentally neutral practices is still delayed. One of the key prerequisites for sustainable development and its further expansion is sustainable consumption at the level of consumers. The results of our analysis can be used to broaden awareness and raise shoppers' understanding as an important tool to increase ethical consumption behaviour.

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Section: Discussionmentioning

confidence: 62%

Ethical Consumption: What Makes People Buy "Ethical" Products

Šálková,

Čábelková,

Hommerová

2024

CEBR

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“…Four variables make the model statistically significant, p < .05. As has already emerged in previous research (Sekerka et al, 2014), the desire to eat insects depends on both emotional and cognitive processes. In the model, "cooking" is the predictor that best explains the desire to eat insects (.463).…”

Section: Desire To Eat Insectsmentioning

confidence: 72%

Insects as food: Knowledge, desire and media credibility. Ideas for a communication

Marin¹,

Sanjinez²,

Jacomuzzi³

2022

Rivista Di Studi Sulla Sostenibilita'

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Insects as food is a recommended cultural shift by the FAO, especially among Western consumers. The objective of this study is to understand those elements, which can most contribute to explaining the desire to eat insects as food. There-fore, we evaluated people's knowledge and beliefs about the benefits deriving from the farming and consumption of insects, for the health of man and the plan-et. Furthermore, we investigated people's perceived credibility towards the main sources of communication that can convey information on insects as food. Final-ly, some suggestions for possible future communication campaigns are presented.

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“…Desire relates as much to passions as to ethical decisions [ 17 , 18 ]. Desire influences the decision of an ethical action when there is an ethical challenge [ 18 ], like in the decision of green purchases [ 19 ]. It can be understood that a consumer desire with ethical goals leads to an intention of socially responsible consumption such as the consumption of organic food products.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Desire draws on the passions and emotions of the individual to reach a personal goal [ 17 ], whether it be physical or related to health or appearance. However, desire also influences the decision of an ethical activity [ 18 ], decisions on green purchases [ 19 ], and socially responsible consumption [ 20 ]. In this study, the TPB model was expanded using the MGB model to analyse the mediating effect of consumer desire for organic food products in emerging economies.…”

Section: Introductionmentioning

confidence: 99%

Purchase Intention for Organic Food Products in Mexico: The Mediation of Consumer Desire

Leyva-Hernández

Toledo-López

Hernández‐Lara

2021

Foods

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Socially responsible consumption benefits the environment, the consumer, and the producer. In Mexico, smallholder farmers are vulnerable, and the consumption of organic food products is low. Analysing the purchase intention of organic food products contributes towards generating the most appropriate marketing strategies. Previous models provide evidence that the attitude of the consumer is the biggest predictor of purchase intention. However, little is known about the results of the mediating effect of desire on said relationship. The objective of the study is to analyse the mediating effect of desire on the relationship between attitude and purchase intention. 204 consumers of organic food products were surveyed using a structured, self-administrated questionnaire or through face-to-face interviews, in established retail stores, alternative street markets, and via the web. It was found that when the benefits of organic food products to the consumer, environment, and smallholder farmers are evaluated favourably, then consumer desire is higher, and thus also purchase intention. Consumers have the highest purchase intention for organic food products when their desire to buy them to achieve a goal related with social, personal, and environmental benefits intervenes.

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Ethical Consumerism: Movement From Desire to Decision to Buy Green

Cited by 3 publications

References 37 publications

Ethical Consumption: What Makes People Buy "Ethical" Products

Ethical Consumption: What Makes People Buy "Ethical" Products

Insects as food: Knowledge, desire and media credibility. Ideas for a communication

Purchase Intention for Organic Food Products in Mexico: The Mediation of Consumer Desire

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