Estudo Transcultural sobre Liderança em Relações Públicas e Gestão da Comunicação: análise quantitativa dos temas de maior importância para os brasileiros/Transcultural Study on Leadership in Public Relations and Communication Management: quantitative analysis of the issues of greatest importance to the Brazilian

Athaydes, Andréia; Becker, Gustavo; Cogo, Rodrigo Silveira; Oliveira, Mateus Furlanetto de; Nassar, Paulo

doi:10.5783/rirp-6-2013-02-05-28

2013

DOI: 10.5783/rirp-6-2013-02-05-28

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Estudo Transcultural sobre Liderança em Relações Públicas e Gestão da Comunicação: análise quantitativa dos temas de maior importância para os brasileiros/Transcultural Study on Leadership in Public Relations and Communication Management: quantitative analysis of the issues of greatest importance to the Brazilian

Andréia Athaydes¹,

Gustavo Becker²,

Rodrigo Silveira Cogo³

et al.

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