Estudo sobre os fatores que afetam a intenção de compras online

Geraldo, Graciela Cristina; Mainardes, Emerson Wagner

doi:10.1016/j.rege.2017.03.005

Cited by 12 publications

(5 citation statements)

References 34 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Most do not return products purchased online and prefer cheaper products over rare or hard-to-find ones. These results are aligned with those of Geraldo and Mainardes (2017). In addition, Rintamäki et al (2021) also highlight that the return process is seen as an inconvenience and has monetary costs; the feeling of guilt and stress of consumers may explain the low rate of returns.…”

Section: Discussion Of Resultssupporting

confidence: 75%

Exploring the Role of Gamification in the Online Shopping Experience in Retail Stores: An Exploratory Study

et al. 2023

View full text Add to dashboard Cite

Online retail shops increasingly implement gamified marketing strategies to enrich consumers’ online experience and increase engagement. This study aims to evaluate the ludic experience of consumers in online retail stores and the role of gamification and game mechanics in changing the online shopping experience. It seeks to assess, through a qualitative methodology, based on an exploratory study approach obtained through 30 interviews with Portuguese consumers, whether consumers have playful experiences when shopping in online retail shops and whether the introduction of game mechanics changes this experience by generating co-creation. The results show that online shopping can be playful and generate positive emotional benefits. However, gamification in online retail shops is not guided by a co-creation process, nor do game mechanics create greater online consumer engagement. There is a need to review how gamification is introduced in online retail shops, and strategies should be designed to co-create experience value and brand co-creation. This study is original, as it contributes to developing knowledge about gamification in the context of the online retail experience. Studies on this topic are scarce, and this study contributes to filling that gap.

show abstract

Section: Discussion Of Resultssupporting

confidence: 75%

Exploring the Role of Gamification in the Online Shopping Experience in Retail Stores: An Exploratory Study

et al. 2023

View full text Add to dashboard Cite

show abstract

“…As for the variable Convenience, according to Izquierdo-Yusta and Schultz (2011), when an individual uses a certain technology, it is necessary that the individual recognizes certain advantages, such as convenience and its usefulness in relation to the benefits that he may have when making an online purchase, such as reducing effort and time. Geraldo and Mainardes (2017), also argue that online consumers associate online commerce with convenience, adding that the reduction of time and effort in online shopping and the ease in the product/service search process are associated with the intention to online shop.…”

Section: The Explanatory Variablesmentioning

confidence: 99%

Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector

Vieira

Frade

Ascenso

et al. 2020

Administrative Sciences

View full text Add to dashboard Cite

In recent years, tourism has experienced remarkable growth worldwide. This sector is rapidly becoming the main export activity and the most important source of GDP growth in several countries. In Portugal, it represented around 19.7% of exports in 2019. The internet and online platforms contributed decisively to this growth. Generation Z already represents a considerable portion of society and, in the coming years, will become the central consumer segment. With this research, we intend to identify the key factors in the decision to purchase online, in Generation Z individuals, in the Portuguese tourism sector. We carried out a characterization of the sector, a bibliographic review and the identification of key variables. We applied a structured questionnaire to a sample of 233 individuals aged between 10 and 25 years. Subsequently, the data were processed using descriptive methodologies and association tests between variables. The key factors in the decision to purchase tourism products/services in Generation Z are Trust, Price, the use of aggregating websites, WOM/EWOM, the Offer of products/services online and the Online experience. In the opposite direction, it was given less importance to Convenience, Reviews on tourism websites, Tourism Advertising, Social networking and the possibility of Canceling the reservation. This study allows us to establish the bases for future research, to help researchers to understand Generation Z consumption habits.

show abstract

“…A importância da reputação também está relacionada com a percepção de segurança que ela pode gerar, esse fator também destacado pelos respondentes é comumente citado em relatórios do setor de ecommerce (RETAIL CONSUMER, 2016; EBIT.COM, 2018) e pesquisas acadêmicas (GERALDO;MAINARDES, 2017; QUITÉRIA; MORETTI, 2018).…”

Section: Marca Reputação Segurança Nas Compras E Preçounclassified

“…O fenômeno das compras on-line já foi bastante explorado por pesquisadores no Brasil e no mundo (GERALDO;MAINARDES, 2017). No entanto, as compras on-line de material esportivo, mesmo correspondendo a 7,7% do volume de vendas via e-commerce no país (EBIT.COM, 2018), ainda se apresenta como um segmento pouco explorado na literatura.…”

Section: Introductionunclassified

Lojas on-line de materiais esportivos: fatores influentes na decisão de compra

Sordi

Casarotto

Sordi

2019

Navus

View full text Add to dashboard Cite

O fenômeno das compras on-line já foi bastante explorado por pesquisadores no Brasil e no mundo. No entanto, as compras on-line de material esportivo ainda se apresentam como um segmento pouco explorado na literatura. Este artigo teve como objetivo investigar os fatores que influenciam os consumidores a escolher entre as empresas de varejo on-line especializadas em materiais esportivos. Para tanto foram coletados dados a partir de uma survey junto a uma amostra não probabilística, por conveniência, de consumidores universitários. Os resultados indicam que os principais fatores que podem exercer influência na escolha desses consumidores são: a segurança do site, a reputação da marca e/ou loja e o preço. Tais fatores convergem com evidências de outros estudos sobre comportamento de compras on-line, sugerindo que as empresas que atuam neste segmento, ou futuros empreendedores que desejam se inserir no setor, devem investir na construção e fortalecimento da marca e, ou site, praticando preços competitivos, que entreguem valor para o consumidor, proporcionando também uma estrutura de segurança nas plataformas de compras digitais adequada às necessidades dos clientes. Palavras-Chave: Comércio eletrônico. Consumidor on-line. Comportamento do consumidor.

show abstract

Estudo sobre os fatores que afetam a intenção de compras online

Cited by 12 publications

References 34 publications

Exploring the Role of Gamification in the Online Shopping Experience in Retail Stores: An Exploratory Study

Exploring the Role of Gamification in the Online Shopping Experience in Retail Stores: An Exploratory Study

Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector

Lojas on-line de materiais esportivos: fatores influentes na decisão de compra

Contact Info

Product

Resources

About