1998
DOI: 10.1016/s0167-8116(98)00018-4
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Estimation of product category sales responsiveness to allocated shelf space

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Cited by 135 publications
(93 citation statements)
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“…Empirical studies examine these so-called ''spaceelasticity effects '', (cf. e.g., Cox 1964;Frank and Massy 1970;Curhan 1972;Drèze et al 1994;Desmet and Renaudin 1998). Chandon et al (2009) show that the Fig.…”
Section: Conceptual Background and Decision Problemmentioning
confidence: 99%
“…Empirical studies examine these so-called ''spaceelasticity effects '', (cf. e.g., Cox 1964;Frank and Massy 1970;Curhan 1972;Drèze et al 1994;Desmet and Renaudin 1998). Chandon et al (2009) show that the Fig.…”
Section: Conceptual Background and Decision Problemmentioning
confidence: 99%
“…The data we use are obtained from physical retail stores, which have been applied in Wang and Li [8] and Desmet and Renaudin [18]. To satisfy the assumptions well in Section 4, two kinds of perishable …”
Section: Real-life Examplesmentioning
confidence: 99%
“…The function principle was introduced by Chen [6] to treat fuzzy arithmetical operations. This principle is used for the operation for addition, subtraction, multiplication and division of fuzzy numbers.…”
Section: The Function Principlementioning
confidence: 99%
“…Shelf-space allocation models were developed to exploit this relationship by marketing researchers and professionals like Borin et al, (1994), Corstjens and Doyle(1981), Urban (1998), Yang and Chen(1999), Zufryden(1986). Desmet and Renaudin (1998) studied on space-sales relationship and aimed that most estimates of space elasticity vary between 0.15 and 0.8. It may seem that more inventory will result in more holding cost.…”
Section: Introductionmentioning
confidence: 99%