Abstract:Abstract. This study estimated the efficiency of cereal marketing and effect of transportation cost on gross receipts of traded grains in a typical rural Nigeria. A total of 120 cereal marketers were selected through a simple random method. A structured questionnaire was used for collection of data which was complemented by oral interview and group discussion for a period of one month (24th July – 23rd August 2019). Descriptive statistics, Marketing efficiency, and Multiple Regression were employed in making d… Show more
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