Estimation of Consumers’ Willingness to Pay for Geographic Indications Bananas Using Conjoint Analysis

Dhamotharan, P. G.; Devadoss, Stephen; Selvaraj, K. N.

doi:10.1080/08974438.2013.833574

Cited by 5 publications

(2 citation statements)

References 13 publications

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“…The tricks in the food industry, health problems and especially the COVID-19 pandemic lead consumers to consume products that are healthier and more reliable (Cacic et al 2011;Şahin and Meral, 2012;Dhamotharan et al 2015;Kos Skubic et al, 2018), well-known in origin, their composition, and the way they are produced and processed (Grunert et al, 2000;Salaun and Flores, 2001;Guerrero et al, 2010;Meral and Şahin, 2013;Doherty et al, 2015) and environmentally friendly (Kumar et al, 2017;Alamsyah et al, 2020;Aytop et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Do Consumers Intend to Purchase the Food with Geographical Indication?

Aytop¹,

Çankaya²

2022

New Medit

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This research aims to determine the effect of consumers' perceptions of GI on purchasing 6 intention. Data were obtained from surveys conducted with 384 consumers in Turkey. 7 Structural equation model (SEM) was used to analyze the data. According to the results, 8 62.5% of the consumers have information about foods with GI while 58.9% of the consumers 9 consume foods with GI. The SEM results indicated that food with GI perception had a 10 statistically significant and positive effect on the intention to purchase foods with GI. 11 Consumers want to buy geographically marked foods as they are "healthier", "higher quality", 12 and "more reliable”. Consumers have positive opinions about foods with GI, and are willing 13 to pay more for them. The fact consumer perceptions do not change is closely related to the 14 performance of products with GI. Monitoring the production processes of GI foods that are 15 more delicious, healthier, reliable, and ensuring the continuity in product quality will increase 16 the demand of consumers for geographically marked foods.

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Section: Introductionmentioning

confidence: 99%

Do Consumers Intend to Purchase the Food with Geographical Indication?

Aytop¹,

Çankaya²

2022

New Medit

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“…T h e a v e r a g e c o n s u m e r preference reveals that the quality of bananas contributed nearly 60% of the total importance of all attributes(Dhamotharan et al, 2015). The taste quality of food is the five main factors that influence the selection of consumers of a food product(Fathia, 2018).…”

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confidence: 99%

Estimation of Consumers’ Willingness to Pay for Cavendish Banana Using Contingent Valuation Method in Special Province Yogyakarta

Karisyawati

Suryantini

Utami

2019

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Banana is a fruit with the highest consumption level in Indonesia. There are many types of bananas in Indonesia, but only a few types are sold in modern markets and fruit shops, among other Cavendish banana. The Cavendish is known to consumers by their attractive appearance, superior quality and relatively higher prices. This study aims to assess the value of the consumers’ willingness to pay (WTP) for Cavendish banana and its determinant factors. There are two methods used, i.e., contingent valuation method to evaluate the consumers’ willingness to pay, and multiple regression to analyse its determinant factors. Primary data were obtained from 100 respondents by purposive sampling and interviewed in Yogyakarta Special Region between April and June 2019. The results indicate that the consumers’ willingness to pay (WTP) for Cavendish banana is IDR 24,485/kg, which is above the market price. The determinant factors of the consumers’ willingness to pay include the Cavendish banana price, quality of the Cavendish, monthly frequency of consuming banana, family size, income and marital status. The high value of the consumers’ willingness to pay indicates the good opportunity to expand the Cavendish banana market in Special Province Yogyakarta, by taking into account quality and market segmentation.

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