Preference for branded fresh produce and consumers' need for uniqueness: A mixed-methods investigation of consumer choice and thought process

Kleih, Anne-Katrin; Lehberge, Mira; Sparke, Kai

doi:10.1016/j.appet.2022.106321

Cited by 8 publications

(7 citation statements)

References 36 publications

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“…The willingness of consumers to allocate a higher monetary value towards products that are perceived to possess superior quality or prestige is a well-documented phenomenon in the literature (Kleih, Lehberger, & Sparke, 2023;Halim, 2023;Pramukti & Hendayana, 2023). However, it is important to note that consumers also maintain the expectation of receiving commensurate value in exchange for their monetary expenditure.…”

Section: Discussionmentioning

confidence: 99%

Factor Influencing Consumers Preference in Klang Valley Market: A Study of Natural Personal Care Products

Shukri,

Azman,

Budiarto

et al. 2023

IMBR

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Several research studies have been conducted to investigate the factors that can influence the brand preference of consumers. However, there are very few studies that examine the factors that influence consumers' brand preference toward personal care products in the Klang Valley of Malaysia. This study was conducted to ascertain the factors that influence consumer brand preference for personal care products in Klang Valley to fill the void. This investigation included 3984 Klang Valley residents who had purchased and have a brand preference toward personal care products as a sample. Quantitative research was conducted by disseminating the devised questionnaire to the targeted number of participants online. 384 valid responses were collected from 450 distributed survey questionnaires and analyzed using SmartsPLS Software. The contribution of this current study will be the reference for marketers who are producing natural personal care products in setting the right strategy to create and maintain their brand preference among customers.

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Section: Discussionmentioning

confidence: 99%

Factor Influencing Consumers Preference in Klang Valley Market: A Study of Natural Personal Care Products

Shukri,

Azman,

Budiarto

et al. 2023

IMBR

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“…The customers' brand experience, emotional preference, brand cognition and behavioral preference cultivate the brand preference (Zhang and Gao, 2020). Brand preference is depending upon the abilities of the brand, if brands meet the expectations of customers then customer trust that brand and prefer that brand in presence of alternatives (Kleih et al. , 2023).…”

Section: Literature Reviewmentioning

confidence: 99%

Surviving and thriving through a crisis: a resiliency branding approach to transform airline industry

Raza

Khalid

Raza

2023

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PurposeThere has been substantial research on branding globally. However, there is a dearth of studies empirically investigating branding strategies during the pandemic to mitigate COVID-19 effects on the airline industry. The paper considers three factors which are brand familiarity, brand communication and brand reputation to develop the brand trust of customers and that ultimately influence their brand preferences.Design/methodology/approachThe study is based on self-administrative surveys as 450 questionnaires were spread, received 339 responses and a total of 301 questionnaires were selected for data analysis by structural-based modeling after the deletion of outliers and partially filled questionnaires. The data was collected through purposive sampling from Malaysian airports.FindingsThe findings confirm the relationship of brand communication, brand familiarity and brand reputation to brand trust and brand preference through mediation and directly except direct relationship of brand familiarity to brand preference. The study is limited to the provided dataset of surveys. The present study couldn't interview respondents which can be done by future studies and also effects of COVID-19 can be examined on related industries or through comparative studies among countries.Originality/valueThe present study is the first to investigate the effects of COVID-19 on airline brands and explored the strategies to respond to crises. The study is one of the rare studies that consider branding strategies to the uplift airline industry and mitigate post-pandemic effects from the airline sector.

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“…This increased transparency builds consumer trust and willingness to pay more [1][2][3][4]. Most studies analyze GI preferences and willingness to pay from the consumer's perspective, using labeling tools to better connect with the market, expand market share, and increase farmers' income [5][6][7]. A few studies have analyzed the impact of GI on farmers' production behavior from the perspective of producers, thereby increasing the added value of agricultural products [8,9].…”

Section: Introductionmentioning

confidence: 99%

Can Creating an Agro-Product Regional Public Brand Improve the Ability of Farmers to Sustainably Increase Their Revenue?

Ma,

Qiao

2024

Sustainability

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Through the analysis of various typical cases, this study examines whether the establishment of an agro-product regional public brand (ARPB) can effectively boost the revenue of farmers and increase their share in the supply chain. The findings suggest that an early-stage ARPB can command a price premium for products, yet its overall contribution to farmers’ revenue remains limited due to scale constraints. The premium ability of an ARPB is influenced by product characteristics and sales strategies, underscoring the need to enhance control over terminal sales. Although the revenue of all operators in an ARPB supply chain shows an increase compared to that of a non-ARPB supply chain, the ratios of revenue allocated to farmers diminish. The Shapley value method was utilized to optimize the revenue-sharing in the supply chain, indicating a need to increase the share of revenue for farmers. This optimization necessitates the formation of a community of interests between farmers, processing enterprises, and sellers to facilitate the upstream movement of brand premiums. Furthermore, enhancing the government’s mediation and regulatory functions can provide farmers with more opportunities to partake in brand benefits.

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Preference for branded fresh produce and consumers' need for uniqueness: A mixed-methods investigation of consumer choice and thought process

Cited by 8 publications

References 36 publications

Factor Influencing Consumers Preference in Klang Valley Market: A Study of Natural Personal Care Products

Factor Influencing Consumers Preference in Klang Valley Market: A Study of Natural Personal Care Products

Surviving and thriving through a crisis: a resiliency branding approach to transform airline industry

Can Creating an Agro-Product Regional Public Brand Improve the Ability of Farmers to Sustainably Increase Their Revenue?

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