Estimating the impact of showroom entertainment on the gaming volumes of Las Vegas hotel–casinos

The indirect impact of casual dining on low-end gaming in destination and local casinos

“…Suh and Lucas (2010) found increases in showroom headcounts to increase daily coin-in and cash drop levels. This research examined secondary data from two Las Vegas resorts.…”

“…Of the two studies that have examined table play, one found a negative impact of low-end match play promotions on blackjack cash drop (Lucas, 2004), while the other obtained a significant positive effect of showroom attendance on table drop (Suh and Lucas, 2010). No study has examined the relationship between restaurant covers and table game business volume.…”

Estimating the impact of entertainment on the restaurant revenues of a Las Vegas hotel casino: An exploratory study

“…Casino operators endure these losses because entertainment is assumed to enhance gaming revenues indirectly by attracting people who would not normally patronize the property (CasinoMan, 2003;Christiansen and Brinkerhoff-Jacobs, 1995;Dandurand and Ralenkotter, 1985;Gaming Industry, 1994;Lucas and Kilby, 2008). Despite the widespread assumption that entertainment attracts casino play, little is known about the indirect gaming contribution of entertainment (Suh, 2006). Suh (2006) examined the relationship between paid showroom headcounts and gaming volumes using the internal data obtained from two Las Vegas Strip casinos.…”

“…Despite the widespread assumption that entertainment attracts casino play, little is known about the indirect gaming contribution of entertainment (Suh, 2006). Suh (2006) examined the relationship between paid showroom headcounts and gaming volumes using the internal data obtained from two Las Vegas Strip casinos. The study found a significant and positive relationship between showroom headcounts and table game business volumes in both properties, after controlling for the simultaneous influences of different days of the week, major holidays and special events on gaming volumes.…”

“…Casinos commonly offer sporting and theatrical events (i.e., boxing matches and concerts) in the hope of attracting customers with varied gaming interests, thereby increasing gaming revenues (Christiansen and Brinkerhoff-Jacobs, 1995;Kilby et al, 2004;Lucas and Kilby, 2008;Suh, 2006). In fact, Lucas (2004) indicated a positive and statistically significant impact of special events on blackjack business volumes (cash drop) in a model designed to predict incremental blackjack cash drop associated with match play coupons redeemed by blackjack players.…”