Estimating the impact of entertainment on the restaurant revenues of a Las Vegas hotel casino: An exploratory study

The indirect impact of casual dining on low-end gaming in destination and local casinos

“…Using data from a Las Vegas Strip casino, Lucas (2004) obtained a significant relationship between headline entertainment and blackjack cash table drop, which increased by $221k on days when a popular entertainer was performing. One recent study investigated the impact of show headcount on food revenue at a Las Vegas Strip hotel (Suh and West, 2010). A one-unit increase in the show headcount variable increased food revenue by $6.96.…”

Investigation on Chinese Senior Tourists

“…The second part consisted of questions on the perception of the casino hotel. The scale for the perception of the casino hotel was drawn from a study by Kralj and Solnet [43] and Suh and West [44], and consisted of five aspects, namely, high-quality conditions (e.g., room conditions as well as favorable staff), attractive casinos, high-quality restaurants, abundant entertainment programs (e.g., casino show), and convenient shopping facilities. The perceptions of the respondents on the casino hotel were captured on a five-point Likert scale (1=strongly disagree, 5=strongly agree).…”

Examining the indirect impact of showroom entertainment on hourly slot gaming volume: The case of a Las Vegas hotel-casino

“…With substantial investments in showroom entertainment, the showroom's return-oninvestment receives more attentions than ever before. Some researchers argue that if a showroom is operated at a loss, it is critical for the showroom to produce a sufficient amount of gaming revenues, at a minimum, to compensate for the loss on showroom operations (Lucas and Kilby, 2008;Suh and Lucas, 2010;Suh, 2006). In addition to the indirect effect on gaming, showrooms are expected to produce benefits for other revenue centers within a casino.…”

“…Researchers noted that while the operating profits of a casino amenity can be easily found on the amenity's departmental income statement, the indirect effect of the amenity on other revenue centers within a casino via guest traffic that spills over onto other operations is not evident (Suh, 2006;Suh and Lucas, 2010). The difficulty of measuring the indirect effects of casino amenities on gaming and non-gaming areas is partly due to (1) the complexity of disentangling the impact of an individual casino amenity on gaming volume from other influences that simultaneously affect gaming volumes and (2) the casino's inability to track every guest's spending at different revenue-producing outlets within a property (Lucas and Kilby, 2008;Kilby et al, 2004;Suh, 2006). Only two empirical studies were identified that quantified the spillover effect of showroom entertainment on other revenue centers at a casino resort (i.e., Suh and Lucas, 2010;Suh and West, 2010).…”

“…industry, the role of casino amenities has received increasing attention in the recent gaming literature. Researchers have attempted to measure the indirect effects of casino amenities such as showroom entertainment and restaurants on gaming or non-gaming business volumes (i.e., Lucas et al, 2006;Lucas and Santos, 2003;Roehl, 1996;Suh and Lucas, 2010;Suh and West, 2010). A recent study done by Suh and Lucas (2010), in particular, empirically tested the impact of showroom entertainment on gaming volumes using daily data from Las Vegas Strip casinos.…”