Let D ⊂ C n be a bounded convex domain. A pair of distinct boundary points {p, q} of D has the visibility property provided there exist a compact subset K p,q ⊂ D and open neighborhoods U p of p and U q of q, such that the real geodesics for the Kobayashi metric of D which join points in U p and U q intersect K p,q . Every Gromov hyperbolic convex domain enjoys the visibility property for any couple of boundary points. The Goldilocks domains introduced by Bharali and Zimmer and the log-type domains of Liu and Wang also enjoys the visibility property.In this paper we prove that a certain estimate on the growth of the Kobayashi distance near the boundary points is a necessary condition for visibility and provide new cases where this estimate and the visibility property hold.We also exploit visibility for studying the boundary behavior of biholomorphic maps.