Essentials of Consumer Behavior

The relationship between customer experience, customer satisfaction, customer trust, and customer loyalty in tourism destination

“…The level of validity of a questionnaire instrument can be determined with the assistance of the AMOS 23 computer program. Following Hair et al, (2009), a factor loading greater than or equal to 0.30 is considered to meet the minimal level, and it is strongly recommended that the factor loading be greater than or equal to 0.40. If the factor loading for a questionnaire item reaches or exceeds ±0.50, then that item is considered crucial in interpreting the measured construct all item t factor loading value is ≥0.40.…”

“…Reliability testing indicates that an instrument is unbiased and the extent to which it is dependable across different times, places, and people (Hair et al, 2009). Reliability serves as a measure of internal consistency and the variance extracted from each construct.…”

Role of Technology Security and Continuous Improvement on M Payment Satisfaction

“…The hight level of questionnaire instrument validity can be seen by the help of AMOS 23 computer program. According to Hair et al, (2009), a factor loading greater than 0.30 is considered to meet the level At a minimum, it is highly recommended that the factor loading is  0.40, if the factor loading of a question item reaches 0.50 or greater then the item so the item is important in interpreting the construct that measures. Based on these guidelines, the researcher determined that the significant factor loading value was ≥0.40.…”

“…Reliability tests indicate that an instrument is unbiased and the extent to which an instrument is reliable at different times, places, and people (Hair et al, 2009). Reliability as a measure of internal consistency and variance extracted from each construct so that very high reliability results provide confidence that the indicators used are all consistent with their measurements at recommended level of 0.7.…”