ESPN—The Women's Sports Network? A Content Analysis of Internet Coverage of March Madness

Kian, Edward Ted M.; Mondello, Michael; Vincent, John

doi:10.1080/08838150903102519

Cited by 70 publications

(68 citation statements)

References 46 publications

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“…Four of the ten examined outlets never wrote about this discussion and only four of the ten had more than one article that mentioned the conversation between Rodgers and Drivers. Whereas we cannot ascribe other journalists as shunning the Driver/Rodgers incident, their silence on the matter is significant, as sport media tend to ignore stories that challenge dominant and long-standing social constructions (Duncan 2006;Kian, Mondello and Vincent 2009).…”

Section: Discussionmentioning

confidence: 99%

Examining Media Contestation of Masculinity and Head Trauma in the National Football League

Anderson

Kian

2012

Men and Masculinities

107

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American football has long been central to the construction of masculinity in the United States. Of the multiple masculine scripts promoting professional players' hegemonic masculine status, sacrificing one's body for the sake of sporting glory is a key tenet. Sport journalists have traditionally used their media platform to reify this social script, an act which simultaneously promotes their own masculine capital. However, this article investigates a crack in this hegemonic system. Through a media analysis of the reporting on Aaron Rodgers' self-withdrawal (after hitting his head) from an important National Football League (NFL) game, we argue that increasing cultural awareness as to the devastating effects of concussions, in the form of chronic traumatic encephalopathy, combined with a softening of American masculinity is beginning to permit some prominent players to distance themselves from the self-sacrifice component of sporting masculinity. Concerning concussions, we conclude major sport media are beginning to support the notion of health over a masculine warrior narrative.

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Section: Discussionmentioning

confidence: 99%

Examining Media Contestation of Masculinity and Head Trauma in the National Football League

Anderson

Kian

2012

Men and Masculinities

107

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“…Content analysis is used as the research method and, as Stemple (1981: 119) has explained, it is 'a formal system for doing something that we all do informally rather frequently'. Multiple analysis techniques are available under the umbrella term 'content analysis' (David and Sutton, 2011;Silverman, 2003), with researchers selecting from a number of techniques (Bishop, 2007;Kian et al, 2009;King, 2007;Messner et al, 2000;Millward, 2008;Vincent, 2004;Vincent et al, 2010).…”

Section: Methodsmentioning

confidence: 99%

Sports review: A content analysis of theInternational Review for the Sociology of Sport, theJournal of Sport and Social Issuesand theSociology of Sport Journalacross 25 years

Dart

2012

International Review for the Sociology of Sport

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The International Review for the Sociology of Sport, the Journal of Sport and Social Issues and Sociology of Sport Journal have individually and collectively been subject to a systematic content analysis. By focusing on substantive research papers published in these three journals over a 25-year time period it is possible to identify the topics that have featured within the sociology of sport. The purpose of the study was to identify the dominant themes, sports, countries, methodological frameworks and theoretical perspectives that have appeared in the research papers published in these three journals. Using the terms, identified by the author(s), that appear in the paper's title, abstract and/or listed as a key word, subject term or geographical term, a baseline is established to reflect on the development of the sub-discipline as represented by the content of these three journals. It is suggested that the findings illustrate what many of the more experienced practitioners in the field may have felt subjectively. On the basis of this systematic, empirical study it is now possible to identify those areas have received extensive coverage and those which are underresearched within the sociology of sport. The findings are used to inform a discussion of the role of academic journals and the recent contributions made by Michael Silk, David Andrews, Michael Atkinson and Dominic Malcolm on the past, present and future of the 'sociology of sport'.

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“…Some scholars have argued that this communal nature of the Internet is more accommodating to women and men who do not adhere to traditional notions of masculinity (Kian, Mondello, & Vincent, 2009;Royal, 2008). However, academic inquiries on Internet sport media content remain limited due to the relative newness of the medium (Kian & Hardin, 2009).…”

mentioning

confidence: 97%

Homophobic and Sexist yet Uncontested: Examining Football Fan Postings on Internet Message Boards

Kian

Clavio

Vincent

et al. 2011

Journal of Homosexuality

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Although a homophobic and sexist archetype of heterosexual masculinity has been thought to permeate competitive teamsport, matters have been rapidly changing. This is evident in research on openly gay athletes, attitudes among heterosexual athletes, and recent studies on decreasing homophobia among sport media content. In this research, however, we examine how some men still adhere to a homophobic and sexist masculine deposition when discussing sport on the Internet. A textual analysis was used to analyze hegemonic masculinity from a popular American football message board. Although posts related to hegemonic masculinity did not permeate the data, we found that this traditional form of masculinity was upheld through misogyny, homophobia, and the objectification of women. Thus, whereas mainstream sport media is increasingly policed for homophobia and sexism, this research shows that the anonymity of the Internet permits hegemonic masculinity to flourish in specific locations, without contestation.

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ESPN—The Women's Sports Network? A Content Analysis of Internet Coverage of March Madness

Cited by 70 publications

References 46 publications

Examining Media Contestation of Masculinity and Head Trauma in the National Football League

Examining Media Contestation of Masculinity and Head Trauma in the National Football League

Sports review: A content analysis of theInternational Review for the Sociology of Sport, theJournal of Sport and Social Issuesand theSociology of Sport Journalacross 25 years

Homophobic and Sexist yet Uncontested: Examining Football Fan Postings on Internet Message Boards

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