eServices Classification, Trends, and Analysis: A Systematic Mapping Study

Saleemi, Maria; Anjum, Maria; Rehman, Mariam

doi:10.1109/access.2017.2766287

Cited by 7 publications

(4 citation statements)

References 159 publications

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“…& Metho. • • • Papoutsoglou, Ampatzoglou, Mittas, and Angelis (2019) IEEE Access Computer Sciences • • Poddar, Banerjee, and Sridhar (2019) Journal of Business Research Business • • • Roundy and Asllani (2018) Journal of Entrepreneurship, Management and Innovation Business, Economics • • • • • Ruggieri, Pedreschi, and Turini (2010) ACM Transactions on Knowledge Discovery from Data Information Sciences • • • Saleemi, Anjum, and Rehman (2017) IEEE Access Computer Sciences • • • • Salminen, Yoganathan, Corporan, Jansen, and Jung (2019) Journal of Business Research Business • • • • • Sang and Xu (2011) ACM Trans. Mult.…”

Section: Methodology Developmentmentioning

confidence: 99%

Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics

Saura

2021

Journal of Innovation & Knowledge

313

131

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In the last decade, the use of Data Sciences, which facilitate decision-making and extraction of actionable insights and knowledge from large datasets in the digital marketing environment, has remarkably increased. However, despite these advances, relevant evidence on the measures to improve the management of Data Sciences in digital marketing remains scarce. To bridge this gap in the literature, the present study aims to review (i) methods of analysis, (ii) uses, and (iii) performance metrics based on Data Sciences as used in digital marketing techniques and strategies. To this end, a comprehensive literature review of major scientific contributions made so far in this research area is undertaken. The results present a holistic overview of the main applications of Data Sciences to digital marketing and generate insights related to the creation of innovative Data Mining and knowledge discovery techniques. Important theoretical implications are discussed, and a list of topics is offered for further research in this field. The review concludes with formulating recommendations on the development of digital marketing strategies for businesses, marketers, and non-technical researchers and with an outline of directions of further research on innovative Data Mining and knowledge discovery applications.

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Section: Methodology Developmentmentioning

confidence: 99%

Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics

Saura

2021

Journal of Innovation & Knowledge

313

131

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“…The government to citizens (G2C) services are getting more attention from citizens in terms of service adoption (Saleemi et al, 2017), in this scenario we have also studied various literature concerning e-gov services in developing countries Ansari et al, 2016;Anwar et al, 2016;Kurfalı et al, 2017;Rehman et al, 2016) along with the United Nations report, it is concluded that Pakistan is still very far behind in the field of e-gov services (United Nations, 2018). We have predicted the potential advantage for this study is to develop a maturity model which will identify various issues, steps and policies for its successful implementation in the developing countries, especially Pakistan.…”

Section: Introductionmentioning

confidence: 99%

Synthesizing e-government maturity model: a public value paradigm towards digital Pakistan

Chohan

et al. 2020

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Purpose This study aims to fulfill the research gap by suggesting an appropriate and adaptable e-government (e-gov) maturity model for Pakistan not just in the abstract pattern relatively but also in a practical solution assured by the industry experts. Design/methodology/approach The qualitative research approach using key informants from the public sector domain; furthermore, e-gov performance artifacts were verified by the citizens through the process of focus group interviews. Findings The major finding of the study is the development of e-gov maturity model with implementations artifacts in proposed stages as follows: availability, interaction, integration, transactions and public participation. Research limitations/implications This study contributes a qualitative meta-synthesis in the field of e-gov maturity models and could support researchers who are in a quest of knowledge and references to develop new maturity models for their specific countries by providing them with useful resources for further investigation and study. Practical implications This maturity model will strengthen the argument that the e-gov services are necessary for the acceptance behaviour of the citizens and the prosperous public administration by the Government in Pakistan. This research strengthens the science-policy interface that has prevented governments from delivering changes on the ground to the public, and it will also identify diversified opportunities for the e-gov sector that can reverse the lack of investment in this domain. Social implications The study intends to provide directions to policymakers for the development of e-gov services for the citizens. Additionally, the public value of e-gov can be better understood in the form of citizens’ expectations from the government and this model will integrate public participation in the development of e-gov service. Originality/value The public value of e-gov can be better understood in the form citizens’ expectations from the government through this maturity model, furthermore, it can be recommended that the government can improve the relationship between the citizens and the state through the use of information and communication technologies which will strengthen the democratic process in Pakistan.

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“…A mapping study was carried out to investigate the trend in e-service domains over time, and it was shown that there is increasing demand for government e-services adoption among the citizens of various countries [9]. Rapidly increas-ing volumes of information, along with data resources on government big data-based platforms, have motivated public involvement, which helps people develop abilities related to the construction, design, supply, and improvement of EGS and also increased the value of public service to satisfy personal and social needs.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Public Engaging Intention on Value Co-Creation of E-Government Services

Yan

Pan

et al. 2019

IEEE Access

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The wide acceptability of ICTs and social media enriches the delivery platform of e-government (E-gov) services. The public can explore problems, provide ideas, and design solutions to improve E-gov services (EGS) in a convenient and timely manner. The role of the public transforms from passive users to active, informed partners or co-creators of EGS innovations and problem solving. However, value cocreation is an interactive process, and service value can only be created through joint efforts of all participants. This study builds an influence factor model of public engaging intention towards EGS value co-creation, based on technology acceptance theory, trust theory, and motivation theory, to explore the impact factors and impact paths. Comprehensive validation is further conducted through path analysis using structural equation modeling (SEM) methods. Path analysis interprets how the public will accept and adopt value co-creation behavior for EGS. The results presented in this study might be helpful for government policymakers or IT managers seeking to enhance EGS value creation through designing more effective incentive mechanisms. This study also introduces a comprehensive picture of the potential paradigm of public service value creation in an era of increasing user dominance.INDEX TERMS E-gov service, value co-creation, technology acceptance, public engaging intention, social media.

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eServices Classification, Trends, and Analysis: A Systematic Mapping Study

Cited by 7 publications

References 159 publications

Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics

Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics

Synthesizing e-government maturity model: a public value paradigm towards digital Pakistan

The Influence of Public Engaging Intention on Value Co-Creation of E-Government Services

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