“…The construction of multiples based on a target company's industry classification is a common phenomenon (Nel et al, 2013a;Nel, 2009a;2009b;Goedhart et al, 2005;Liu, Nissim and Thomas, 2002a;Fernández, 2001;Barker, 1999). So, too, is a multiples-based valuation approach where peer groups are based on valuation fundamentals (Henschke and Homburg, 2009;Dittmann and Weiner, 2005;Goedhart et al, 2005;Herrmann and Richter, 2003;Bhojraj and Lee, 2002). The methodology applied in this paper is largely adopted from Nel et al (2013a, b).…”