“…In line with the increasing popularity of crowdfunding, scholarly research has followed suit with early research mainly focusing on (a) identifying success factors in raising different types of crowdfunding and (b) funding dynamics on crowdfunding platforms (e.g., Ahlers, Cumming, Günther, & Schweizer, ; Allison, Davis, Short, & Webb, ; Allison, Davis, Webb, & Short, ; Block et al, ; Butticè, Colombo, & Wright, ; Chan & Parhankangas, ; Colombo, Franzoni, & Rossi‐Lamastra, ; Courtney, Dutta, & Li, ; Davis, Hmieleski, Webb, & Coombs, ; Giudici, Guerini, & Rossi‐Lamastra, ; Mollick, ; Vismara, , ; Vulkan, Åstebro, & Sierra, ). Scholars have also started exploring postcampaign outcomes, with a primary focus on the follow‐on funding and survival of projects funded through reward‐based crowdfunding platforms (e.g., Butticè et al, ; Colombo & Shafi, ; Mollick, ; Mollick & Kuppuswamy, ).…”