Riley "defined" the Heckoid groups for 2-bridge links as Kleinian groups, with nontrivial torsion, generated by two parabolic transformations, and he constructed an infinite family of epimorphisms from 2-bridge link groups onto Heckoid groups. In this paper, we make Riley's definition explicit, and give a systematic construction of epimorphisms from 2-bridge link groups onto Heckoid groups, generalizing Riley's construction.In honour of J. Hyam Rubinstein and his contribution to mathematics