Envisioning Reform: The International Hotel in Postrevolutionary China, 1974–1990

Roskam, C

doi:10.1162/grey_a_00163

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Lodging Industry In China1

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2021

2023

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Cited by 3 publications

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“…In the past, choosing international hotel brands -regarded as superior to domestic brands -reflected a kind of social status for Chinese travelers (Roskam, 2015). However, the design and operation of international hotels often failed to satisfy Chinese travelers' cultural preferences and living habits.…”

Section: Lodging Industry In Chinamentioning

confidence: 99%

When in “China” do as the Chinese do: a case study of IHG’s HUALUXE’S localization in China

Hu¹,

Ren

et al. 2021

Journal of Teaching in Travel & Tourism

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This case study explores the localization strategies that HUALUXE, an InterContinental Hotel Group brand, implemented in China and the reasons behind them. HUALUXE has been designed as a Chinese-featured hotel brand with key Chinese elements and unique Chinese hospitality and culture. HUALUXE's localized operation and management also helped the company gain a competitive advantage during the COVID-19 pandemic crisis. The operation performance of HUALUXE hotels had excelled in its market segment. This case study introduces the establishment and development of HUALUXE to illustrate how an international hotel group competed in the fierce global market to distinguish and position itself.

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Section: Lodging Industry In Chinamentioning

confidence: 99%