Environmentally Concerned Consumers-Racial Variations

Murphy, Patrick E.; Kangun, Norman; Locander, William B.

doi:10.2307/1250087

Cited by 68 publications

(30 citation statements)

References 9 publications

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“…Race and the urban/rural divide are among some of the other demographic variables that have been studied (e.g. Murphy et al, 1978;Zimmer et al, 1994). These demographic characteristics led us to examine a number of hypotheses in this study.…”

Section: Research Hypothesesmentioning

confidence: 99%

Consumers and green electricity: profiling potential purchasers

2003

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Globally, consumers are beginning to be able to choose their electricity supplier. Increasing concerns about the environment are prompting some of them to consider ‘green’ electricity—that is, electricity that has been generated by more environmentally sustainable means (for example, solar power or wind power). This article profiles the potential purchaser of green electricity. Drawing upon the literature on green product purchasers more generally, three sets of hypotheses are presented—more specifically, it is proposed that those who would pay increasingly higher premiums for green electricity are more likely to possess particular demographic characteristics, attitudinal characteristics and socialization characteristics. Responses from a survey distributed in a major Canadian metropolitan area are then examined. Attitudinal characteristics—specifically ecological concern, liberalism and altruism—best identify the potential purchasers of green electricity. Suggestions for managers and marketers are made following these findings. Directions for future research are also presented. Copyright © 2003 John Wiley & Sons, Ltd. and ERP Environment.

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Section: Research Hypothesesmentioning

confidence: 99%

Consumers and green electricity: profiling potential purchasers

2003

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“…In addition, Jones and Dunlap do not find support for the "economic contingency" argument that individuals with lower socioeconomic status are less likely to express support for environmental concerns during difficult economic times (also see Murphy, 1978;Van Liere and Dunlap, 1980;Crosby and Gill, 1981). Other research, tending to support much of Jones and Dunlap's results, find age (Mohai and Twight, 1987), education and urbanization (Howell and Laska, 1992), and gender and race (Blocker and Eckberg, 1989), in addition to party identification and ideology (Jones and Dunlap, 1992) to be a significant determinant of attitudes.…”

Section: Previous Researchmentioning

confidence: 99%

Political and Economic Determinants of Individuals» Support for Environmental Spending

Elliott

Seldon

Regens

1997

Journal of Environmental Management

115

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“…For example, based on studying a student population, Straughan and Roberts (1999) suggest three psychographic predictors of 'green' consumer behaviour: perceived consumer effectiveness; altruism and political liberalism. Whilst others look at the impact of demographics such as gender (MacDonald and Hara, 1994) or race (Murphy et al, 1978) clear that there is a segment of the market that might be targeted based on their pre-disposition to sustainability but that there is a need to better understand that audience as indicated earlier by Laing and Frost (2010). Indeed, at one extreme, it might be argued that 'voluntary simplifiers' might see involvement with major events as activity that does not fit their lifestyle.…”

Section: Competitive Advantage In Sustainable Eventsmentioning

confidence: 99%

The development of competitive advantage through sustainable event management

Henderson

2011

Worldwide Hospitality and Tourism Themes

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PurposeWhilst the debate rages between progressive and destructive considerations of economic development, this paper aims to develop thinking around the sustainable event and its contribution to competitive advantage.Design/methodology/approachThe paper defines the sustainable event and considers different position that might be adopted by private and public sector organisations when addressing the triple bottom line of sustainable development.FindingsCost leadership strategies are unlikely to work and the event organiser must address competitive advantage via differentiation and focus strategies.Practical implicationsEvent managers must gain a better understanding of the motivations of their audience in relation to sustainability and work towards clearer means to demonstrate that their event meets these sustainable development needs.Originality/valueThe intention being that if event organisers can see a competitive advantage in the sustainable event, their contribution to sustainable development will be increased.

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Environmentally Concerned Consumers-Racial Variations

Cited by 68 publications

References 9 publications

Consumers and green electricity: profiling potential purchasers

Consumers and green electricity: profiling potential purchasers

Political and Economic Determinants of Individuals» Support for Environmental Spending

The development of competitive advantage through sustainable event management

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