Environmental peer persuasion: How moral exporting and belief superiority relate to efforts to influence others

Abstract

Traditional research on environmental behavior has explored the predictors of behavior change as a function of intervention efforts from an authority. The current research examines selfreported environmental behavior outside of these contexts, and in particular demonstrates the value in asking who attempts to influence the environmental behaviors of their peers. Environmental moral exporting and environmental belief superiority both related to efforts to influence the environmental behaviors of others, albeit in different ways. People high in moral exporting were more active in their efforts to influence the environmental behaviors of others, preferred a two-way dialogue between individuals, and enjoyed such interactions. Alternatively, individuals high in environmental belief superiority put relatively less effort into influencing others, compared to those high in environmental moral exporting, and tended to avoid environmental conversations. When individuals high in environmental belief superiority did have those conversations, they were likely to get frustrated and attempted to dominate the conversations. This research demonstrates the value in asking who tries to influence the environmental behavior of others and how they do so.

The Influence of Islamic Moral Values on the Students’ Behavior in Aceh

“…Other findings suggest that people often avoid discussing moral social topics like climate change in part link inaccurate perceptions of others' beliefs (Maki & Raimi, 2017;Pearson et al, 2016). Regarding on this result, the student's high in moral commonly export more active to their efforts to influence the environmental behaviors of others individual, preferred a two-way dialogue between individuals, and enjoyed such interactions (Maki & Raimi, 2017). The findings presence of Islamic moral horizontal values is the association with behavior of the student.…”

Spread the Green Word: A Social Community Perspective Into Environmentally Sustainable Behavior

“…Fourth, future work could also boost our understanding of the influence process. Researchers could examine the specific mechanisms by which friends and opinion leaders could influence individuals to engage in new behavior (e.g., normative influence, engaging in interpersonal conversations, bringing friends along to specific events; see Maki & Raimi, 2017;Swim, Geiger, Sweetland, & Fraser, 2018). Research could also examine how individual difference factors, such as social network members' identification with the group in question and personal and collective efficacy toward proenvironmental behaviors (Fritsche et al, 2018;Masson & Fritsche, 2014;T.…”

Determinants of academicians recycling behaviour

“…In short, when a person's attitude towards an environmental issue is strong, it may completely mediate the effects of their environmental beliefs on their behaviour. This is because the relationship between attitude and behaviour is strong enough to balance the direct effect of beliefs on behaviour (Kalsum & Isa, 2016;Maki & Raimi, 2017;Mamun et al, 2019;Ramayah et al, 2010;Wan et al, 2012). According to Ramayah (2012), several pieces of literature in social psychology concentrate on the relation between environmental beliefs and behaviour.…”