2012
DOI: 10.1016/j.indmarman.2012.04.009
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Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity

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Cited by 436 publications
(371 citation statements)
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“…Accordingly, the environmental orientation of a firm might vary from the internal to external orientation [41]. Firms with a strong internal environmental orientation pursue more reactive environmental strategies and focus more on internal values, rules, and ethical standards regarding the level of commitment to environmental protection [21]. Environmental conservation and protection manifest only in the formal policies, documents, and procedures of a firm [20].…”
Section: Firms' Environmental Orientationmentioning
confidence: 99%
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“…Accordingly, the environmental orientation of a firm might vary from the internal to external orientation [41]. Firms with a strong internal environmental orientation pursue more reactive environmental strategies and focus more on internal values, rules, and ethical standards regarding the level of commitment to environmental protection [21]. Environmental conservation and protection manifest only in the formal policies, documents, and procedures of a firm [20].…”
Section: Firms' Environmental Orientationmentioning
confidence: 99%
“…Environmental conservation and protection manifest only in the formal policies, documents, and procedures of a firm [20]. Furthermore, these types of firms provide formal environmental training for their employees [21]. Recently established firms with a strong external environmental orientation pursue more proactive environmental strategies and integrate environmental issues at higher levels of strategy [42], and the founders of such firms are more concerned about how to satisfy the environmental demands of external stakeholders, e.g., consumers, supplier, alliance firms, government, and community [41].…”
Section: Firms' Environmental Orientationmentioning
confidence: 99%
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