Environmental awareness of generation “Z” as a trend in the development of modern hotel business enterprises

Abstract

This article covers the analysis of the influence of the pandemic on the development of hospitality facilities in St. Petersburg, determination of their development trends, identification of needs of Generation Z as a growing segment of hotel services consumers, consideration of the essence of the notion “environmental awareness” in the hospitality industry, mechanisms of its formation in Generation Z and practical approaches to eco-projects implementation in the industry.

Investigating Tourists’ Environmental Awareness of the Negative Impacts of Sunscreens on Coral Reefs and its Impact on their Behavior

“…A tourist becomes environmentally friendly when s/he supports environmentally friendly goods and services and takes a cautious attitude towards the environment. Environmental awareness has become common in the tourism industry; moreover, it means understanding the sensitivity of the environment and the importance of preserving and protecting it (Vorontsova et al, 2021).…”

Environmental Awareness of Tourism and Hospitality (Generation Z) Students

“…According to sociologists, safety and the wish for public change are the top priorities of this generation. This population has accepted the trend of rational consumption, is sensitive to cultural and natural issues, supported the defense of vulnerable groups, and accepted new ethics rules (Vorontsova et al, 2021).…”

“…In contrast, Generation Z supports provocative acts highlighting ecological problems, such as the speeches of Greta Thunberg. Her words "her moral responsibility is to do what she can do" reflect Generation Z's environmental awareness, which many people strive for (Vorontsova et al, 2021).…”