Environmental and Social Environment as Macro-Environment Elements for the Functioning of Car Communication Enterprises

Abstract

When company wants to improve its operations through a strategy it must appropriately use opportunities and avoid threats. The source of these situations is not only the nearest environment of the company, e.g. in the form of competitive enterprises but also macro- environment. It is the source of many factors determining the functioning of an enterprise, which can be classified according to individual segments. Among these segments, the ecological and social environment can be distinguished. In order to succeed, an enterprise should identify trends that occur in individual segments of the environment and react. The purpose of the article is to analyze the impact on the functioning of the analyzed enterprises of environmental and social factors regarding, in particular, bus transport. Elements of the PEST tool and quality methods, including intelligence and desk research were used. The solution to this problem is the use of strategic analysis methods to identify environmental and social factors that are of key importance for Car Communication Enterprises.

An assessment of the impact of customers and suppliers as competitive forces in Polish car communication enterprises

“…47-59;Budzik, Budzik 2018b, pp. 380-387;Budzik 2018b]. Consequently, the research presented in this article presents the results of the next research stage concerning these entities and starts with the micro-environment analysis.…”