Environment Friendly Products: Factors that Influence the Green Purchase Intentions of Pakistani Consumers

Abstract

<span>This study examines the influence of various factors on the green purchase intentions of<span> Pakistani consumers. To this end, a conceptual model has been proposed and subjected to<span> empirical verification with the use of a survey. The survey results obtained in two major<span> Pakistani cities provide reasonable support for the validity of the proposed model. Specifically,<span> the findings from the correlation matrix, simple regression followed by multiple regression<span> analysis confirm the influence of OGI, EK, EC and PPP&Q on consumers purchase intentions<span> toward green products. The OGI, EK and EC, in turn, also seem to affect consumers green<span> purchase intentions via the moderating role of PPP&Q of a green product. Although the present<span> findings provide a better understanding of the process and significant antecedents of green<span> purchasing intentions, this also highlights one area for more thorough investigation. This is the<span> significant moderating role of PPP&Q variables in consumers’ green purchasing process. As the<span> findings suggest that respondents have a high positive attitude regarding green products and are<span> ready to buy green products more often, but as for as the product price and quality are concerned,<span> green products must perform competitively just like the traditional products. This study also<span> discusses how the present findings may help the Pakistani government and green marketers to<span> fine-tune their environmental programs.<br /><br class="Apple-interchange-newline" /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>

Impact of environmental knowledge and product quality on student attitude toward products with recycled/remanufactured content: Implications for environmental education and green manufacturing

“…The relationship between attitude toward the environment and purchase intention has been considered (Ali & Ahmad, ; Aman et al, ; Kumar, Lee, & Kim, ). Although attitude is observed as an important predictor of green purchasing decisions (Ajzen & Fishbein, ; Fishbein & Ajzen, ; Hines et al, ; Schlegelmilch, Bohlen, & Diamantopoulos, ; Sheppard, Hartwick, & Warshaw, ), findings in this regard are inconclusive (Gupta & Ogden, ).…”

“…For postconsumer products the focus is on the context as a good. While earlier TRA studies (Ali & Ahmad, 2012;Aman et al, 2012) consider intention and behavior associated with adopting green products, products that involve recycling/reused content have not been considered. This important gap must be addressed as postconsumer waste is a key challenge to meeting regional, national and global sustainability goals.…”

The Effect of Green Purchase Intention Factors on The Environmental Friendly Detergent Product (Lerak)

“…Green Purchase Intention is defined as the possibility and desire of a consumer who is interested in environmental and conscious issues to choose a more environmentally friendly product compared to conventional products now that most of the production process tends to override the impact of environmental impacts [2].…”

“…Green purchasing intention is the possibility and willingness of a consumer who is interested in environmentally friendly and conscious issues to choose a more environmentally friendly product compared to conventional products now in the production process tends to override the impact and influence on the environment [2]. The emergence of green purchase intention is also influenced by awareness to return to nature (back to nature), in this case the use of detergent lerak for some batik producers and the community is an indication that shows the awareness of the parties who often dabbled in the development of the industrial world, especially companies producing detergent.…”

Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity

“…Green products purchase intention is "possibilities and tendency of an individual to achieve products compatible with the environment" (Ali & Ahmad, 2012;Dehghanan & Bakhshandeh, 2014). Green products purchase intention is a determination to act in a good predictor of actual behaviour in purchasing the product Ramayah, Lee, & Mohamad, 2010).…”