“…Among the different notions on sustainability (Dobson, 1996), we focus on the concept of sustainable development which is defined as the "development that meets the needs of the present without compromising the ability of future generations to meet their own needs" (World Commission on Environment and Development, 1987). Even though, sustainable development considers social, economic and environmental aspects (Elkington, 1998;Bon, 2009;Asselineau and Piré-Lechalard, 2009;Mathieu and Soparnot, 2009 ;Asselineau and Cromarias, 2010;Gherra, 2010;Gillet, 2010), we focus rather on the environmental component. Here, we understand sustainable development as the inclusion of sustainability aspects in product development.…”