Entrepreneurship Education Through Mobile Augmented Reality for Introducing SMEs in Higher Education

Abstract

Education is a place to introduce culture and micro, small and medium enterprises in areas far from the capital. In Technology Education Study Program, Universitas Negeri Jakarta has the vision to produce educators and education personnel in the field of learning to engineer based on academic principles and ethics. Engineering new media learning through augmented reality becomes a tool for lectures introducing SMEs. For this reason, researchers collaborated with material expert lecturers, design experts, media experts, and 30 students in developing augmented reality as a new learning application. The results of the review obtained from the instructional design experts were 3.20, material expert 3,30, and media experts 3.14. Based on the test results obtained from students in the one-to-one stage of 3.55; and at the small group stage of 3.23. Based on the results of the evaluation, it can be concluded that Augmented Reality can be implemented and used to introduce SMEs to college students. Students can use this product as material strengthening in engineering learning using new media applications

How to Improved MSMEs Competitiveness in Indonesia?: Augmented Reality for Digital Marketing Innovation

“…Although this research is different from Dieck and Jung (2018) in terms of using AR, but with AR, users can have their own experience in searching for tourist destinations and the various information they need. This illustrates that AR has a function that is based on previous requests and displays appropriate content when tourists visit sites at a destination or shop (Situmorang et al, 2019).…”

Learning Applications about Standard Service Operational Procedures in Restaurants using Augmented Reality (AR)

“…The researcher used two types of testing stages, including the effectiveness test and usability test, which took a sample of twenty-seven students majoring in hospitality management. At the stage of the effectiveness test, it is carried out to measure how effective the learning is using augmented reality for the table-setup developed by the researcher [7,19]. In this experiment, the researcher distributed a questionnaire using a google form to several students which contained learning from the table-setup, and then the students were given a test again after trying this AR application.…”

Development of Augmented Reality Application for Learning Computer Network Device

“…Augmented reality is one of these innovations, allowing a layer of virtual knowledge to be overlaid over actual scenes in order to enhance the user's understanding of reality. In an educational context, augmented reality has been shown to offer several advantages, namely increasing learning engagement and increasing awareness of several subjects especially when spatial skills are involved [13]. In an extended reality application, there are two kinds of content implemented: first is static, which is text, then dynamic, which is animation.…”