Entrepreneurial orientation in hotel industry: Multi-group analysis of quality certification

Perlines, Felipe Hernández

doi:10.1016/j.jbusres.2016.04.019

Cited by 80 publications

(77 citation statements)

References 82 publications

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“…The second-order entrepreneurial orientation scale was adapted from Martin and Javalgi (2016), consisting of three dimensions: innovativeness (3-items); reactiveness (3-items); risk-taking (2-items). This "reflects the firm-level processes, practices, and decision-making style…of entrepreneurial organisations" (Martin andJavalgi, 2016, p.2047) and is used as a multidimensional construct in marketing management studies (Hernández-Perlines, 2016). Respondents were asked to indicate their firm's process, practices and decision-making style using a seven-point scale ranging from 1 'not at all' to 7 'to a great extent', with a mid-point of 'to some extent'.…”

Section: Methodsmentioning

confidence: 99%

Investigating the influence of performance measurement on learning, entrepreneurial orientation and performance in turbulent markets

Taheri

Bititci

Gannon

et al. 2019

IJCHM

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Investigating the influence of performance measurement on learning, entrepreneurial orientation and performance in turbulent markets, International Journal of Contemporary Hospitality Management, (31). ABSTRACTPurpose: This study examines how comprehensive performance measurement systems (CPMS) influence entrepreneurial orientation, market-focused learning (MFL), and employees' perceptions of firm performance within a service-provision context. It also considers the moderating effect of low and high levels of perceived market-turbulence (LMT vs. HMT) on the relationships between these concepts.Design: PLS-SEM was employed to test the hypothesised relationships using survey responses from 198 employees of a leading multi-branch travel agency in Iran. Findings:The findings demonstrate that CPMS positively influence MFL and, in doing so, have a positive effect on perceptions of firm performance. However, the findings also suggest that CPMS negatively influence entrepreneurial orientation, and therefore can also negatively influence perceptions of firm performance. Further, the relationships between CPMS, entrepreneurial orientation, MFL, and firm performance are stronger for HMT when compared to LMT for all relationships. Practical Implications: Industry managers should adapt their CPMS to include measures specific to intra-organisational entrepreneurship and innovation, and should pursue greater understanding of changing customer preferences. Originality/Value: This study highlights the importance of MFL as a means of avoiding the negative impact of underdeveloped market research on performance in the turbulent Iranian context. Contrary to previous literature, it provides an example of how CPMS can negatively influence entrepreneurial orientation in such environments.

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Section: Methodsmentioning

confidence: 99%

Investigating the influence of performance measurement on learning, entrepreneurial orientation and performance in turbulent markets

Taheri

Bititci

Gannon

et al. 2019

IJCHM

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“…The analysis of measurement invariance is necessary in longitudinal studies (Vandenberg and Lance [103] and before undertaking multigroup analyses in PLS-SEM (Hernandez-Perlines [104]; Hensler, Ringle, and Sarstedt [105]). In this study, we employed Hensler, Ringle, and Sarstedt's [105] three step procedure to assess the measurement invariance of composite models (MICOM) when using SmartPLS.…”

Section: Measurement Invariance Assessmentmentioning

confidence: 99%

A Longitudinal Study of the Impact of Corporate Social Responsibility on Firm Performance in SMEs in Zambia

Choongo

2017

Sustainability

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Abstract:The aim of this study is to investigate the impact of corporate social responsibility on firm performance using a longitudinal design in small and medium-sized enterprises (SMEs). The reported study was conducted in a Sub-Saharan African developing country, Zambia. Data were collected from 153 entrepreneurs in two surveys and changes in CSR and firm performance measures were analysed over a 12-month period using SmartPLS structural equation modelling. The findings show that the relationship between CSR and financial performance is significant. Further, the association between CSR and the two measures of firm performance (corporate reputation and employee commitment) was only partially significant over time. We discuss the relevance of these results for entrepreneurs, researchers and policy makers in understanding the outcomes of sustainability practices in SMEs in developing countries, especially in Sub-Saharan Africa.

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“…It states available utilization and allocation of opportunities and resources which are available for the penetration in the market to gain revenue in bigger shares of market with techniques which are innovative (Martin & Javalgi, 2016). It was highlighted in pervious literatures by the practitioners and researchers that the entrepreneurial marketing has ability to gain the significant importance for the future growth and it can gain the competitive edge and sustainable performance (Hernández-Perlines, 2016;Reijonen, Hirvonen, Nagy, Laukkanen, & Gabrielsson, 2015;Thoumrungroje & Racela, 2013). Basically, entrepreneurial marketing emphasizes on promoting brand or service using multiple marketing strategies to ensure widespread and extensive promotion of it.…”

Section: Entrepreneurial Marketingmentioning

confidence: 99%

Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing

Raza¹,

Frooghi²,

Rani³

et al. 2018

SAJMS

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Abstract:The study aimed to analyse the impact of brand image, brand perception, brand preference and brand loyalty on consumer purchase intention in the FMCG industry of Pakistan. It also used entrepreneurial marketing as moderator between the association of brand loyalty, brand perception, brand image and brand preference with purchase intention. The study has used quantitative explanatory research design. In this concern, a sample of 424 responses was collected using convenience sampling technique from different self-service stores and mega malls of Karachi city, Pakistan. Survey instrument was adapted from numerous past literatures and designed on fivepoint Likert measurement scale. The results and findings of the study showed that brand loyalty, brand perception and brand preference have statistically significant and positive impact on purchase intention. Among the three statistically significant variables, brand loyalty has most impact on purchase intention, followed by brand preference and least influenced by brand perception. Additionally, the results showed that entrepreneurial marketing moderates the relationship of brand loyalty, brand perception and brand preference with purchase intentions of consumer toward FMCG brands in Pakistan. However, the results interestingly showed that brand image does not influence purchase intention and also, entrepreneurial marketing does not moderate its relationship with purchase intention in regards to FMCG brands in Pakistan. The study also showed that combination of all the variables has strength to predict 34.1 percent of purchase intention in regards to FMCG brands of Pakistan. The study further provides conclusion, managerial recommendations and future research directions.

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Entrepreneurial orientation in hotel industry: Multi-group analysis of quality certification

Cited by 80 publications

References 82 publications

Investigating the influence of performance measurement on learning, entrepreneurial orientation and performance in turbulent markets

Investigating the influence of performance measurement on learning, entrepreneurial orientation and performance in turbulent markets

A Longitudinal Study of the Impact of Corporate Social Responsibility on Firm Performance in SMEs in Zambia

Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing

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