“…In terms of specific in-depth research on micro-entrepreneurs of craft beer the international literature contains only a relatively small number of contributions. Existing studies have focussed on entrepreneurs and micro-breweries in the United Kingdom (Danson et al, 2015;Ellis & Bosworth, 2015), USA (Alonso, 2011), Italy (Cannatelli et al, 2019), Sweden (Frisk & Johansson, 2018) and Australia (Watne et al, 2012;Watne & Hakala, 2013;Alonso & Alexander, 2017). Home brewing, the production of fermented beverages for (mostly) non-commercial purposes, is a hobby which is viewed as a seedbed or generator of business start-up intentions for craft breweries and microbreweries (Biraglia & Kadile, 2017).…”