Entrepreneurial Creativity as Discovery and Exploitation of Business Opportunities

Puhakka, Vesa

doi:10.5772/37326

Cited by 24 publications

(25 citation statements)

References 68 publications

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“…For the purpose of this study, creativity is defined from a cognitive perspective and specifically with reference to problem solving. Creativity is at the heart of the entrepreneurial thought processes (Puhakka 2012). The scope of creativity in this study is thus associated with the design process, as well as the owner-designer's ability to create value for markets within an entrepreneurial context.…”

Section: Literature Review Design Practice and Thinkingmentioning

confidence: 99%

“…Scholars in the domain adopted a cognitive perspective with regard to creativity and problem solving (Mitchell et al 2007;Tumasjan & Braun 2012). Accordingly, creativity in the entrepreneurial sense also involves the cognitive constructivism of ideas (Puhakka 2012). Chell (2007) views cognitive constructivism as the process where, for example, an entrepreneur not only applies existing knowledge structures but also mentally constructs his/her world using categories.…”

Section: Creativity and The Entrepreneurmentioning

confidence: 99%

“…Chell (2007) views cognitive constructivism as the process where, for example, an entrepreneur not only applies existing knowledge structures but also mentally constructs his/her world using categories. Puhakka (2012) describes this process as a conceptualisation process, enabling the entrepreneur to restructure his/her knowledge. With regard to problem solving, the main application of these cognitive processes (problem solving and cognitive constructivism) in a business environment is to find or even create business opportunities (Matthews 2010).…”

Section: Creativity and The Entrepreneurmentioning

confidence: 99%

See 2 more Smart Citations

Collaborating to compete: The role of collective creativity in a South African clothing design small business

Tselepis

Mastamet-Mason

Antonites

2016

SAJESBM

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Background: The number of apparel manufacturers in the South African clothing and textile industry is diminishing due to competition with importing apparel manufacturers. Nevertheless, South African small and micro-businesses still manufacture clothing products to meet the needs of the local markets.Aim: This study set out to explore and describe the role of collective creativity in the design process of a South African clothing small business that provides innovative clothing to local niche markets.Setting: The small and micro-businesses are typically owned by designers who can be viewed as artisan entrepreneurs. However, the competition for the local market is very competitive, and innovative designs and design processes can promote the competitiveness of the clothing small and micro-businesses.Method: A case study research design was implemented in the study, which included qualitative research methods. Semi-structured interviews, participant observation and analysis of the products against an innovation design framework were done.Results: The findings suggest that a collaborative design process supports the collective creativity of the particular owner-designers. Collective creativity enables innovative clothing products that result from the design process and it also reduced the perceived risk that the owner-designers experienced with regard to launching a ready-to-wear range.Conclusion: It is argued that collective creativity contributes to sustaining innovative design and enhances abductive reasoning for problem solving. Abductive reasoning, which is typically associated with design thinking, could be important for entrepreneurial thinking and recommendations in this regard are made.

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Section: Literature Review Design Practice and Thinkingmentioning

confidence: 99%

Section: Creativity and The Entrepreneurmentioning

confidence: 99%

Section: Creativity and The Entrepreneurmentioning

confidence: 99%

See 1 more Smart Citation

Collaborating to compete: The role of collective creativity in a South African clothing design small business

Tselepis

Mastamet-Mason

Antonites

2016

SAJESBM

View full text Add to dashboard Cite

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“…In response to debates in the literature on how to define entrepreneurship, scholarship has shifted towards emphasising creativity and the contexts that stimulate innovative activities. Creativity is not simply equated with individual inspiration but how it unfolds through particular assemblages of opportunities which include identification of new products or services and personal networks that facilitate bringing new ideas into actuality (Hjorth, 2004; Puhakka, 2012). Rather than focussing on individual characteristics and behaviours, this orientation towards creativity foregrounds a relational interpretation of how entrepreneurs respond to business opportunities through facilitating networks.…”

Section: Enterprise and The Entrepreneurial Selfmentioning

confidence: 99%

Young entrepreneurs and non-teleological temporality in Portugal and the UK

Holdsworth

Mendonça

2019

Time & Society

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The promotion of young enterprise is central to European Union youth policy, particularly since the financial crisis of 2007/2008. Expectations that young people need to be enterprising and eschew dependency on formal structures of salaried employment are a key narrative in European and national youth policies. These policy initiatives correspond with recent theoretical development of the entrepreneurial self as a managerial version of the governable individual. Endorsements of entrepreneurship implicitly promote a normative expectation that young people’s future orientations need to be innovative, flexible and creative. There is, therefore, an implicit temporality to youth entrepreneurship. This paper’s contribution to scholarship on how young lives are promoted and produced as entrepreneurial selves is to document how young people’s engagement with entrepreneurship fosters orientations to present and future. Conventionally entrepreneurs are assumed to be goal-orientated. In our qualitative study of young entrepreneurs in two European countries (n = 28), we find that this assumption of goal-orientation needs qualification. Young entrepreneurs in our study engage with the idea that being an entrepreneur is about being creative rather than seeking to maximise financial profit. Their focus on creativity, innovation and problem-solving is realised through a non-teleological commitment to what they are doing in the here and now, rather than calibrating their activities in relation to predetermined goals and worrying about the possibility of future failure.

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“…Opportunity and innovation are products of the entrepreneurial-institutional environment, as well as the cognitive and creative processes of entrepreneurs [1]. In this sense, cognitive theory can explain how entrepreneurial cognition afects the way complex information is managed toward the end of identifying and exploiting new opportunities [2].…”

Section: Introductionmentioning

confidence: 99%

The Impact of Cognition on New Value Creation within the Institutional Theory Perspective

Sabah¹,

Koçak²

2016

Entrepreneurship - Practice-Oriented Perspectives

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This study aims to assess the efects of optimism and self-eicacy on entrepreneurs who intend to reform their market. Drawing on cognitive and institutional theory, the factors of optimism and self-eicacy were selected to beter understand the association between entrepreneurial cognition and opportunity creation. This is a qualitative, multicase study where six Turkish entrepreneurial irms in the process of reforming and redeining their markets through new value creation, were selected on the basis of purpose sampling. While both optimism and self-eicacy signiicantly motivated entrepreneurs to create new value propositions, the efects of these factors varied across cases. In the sampling, all irms associated value creation with innovation. Moreover, irms tended to use informal/formal networks to create new value propositions and change current legitimacy. Only limited studies have reported on the efects of institutional environments and cognitive structure of entrepreneurs on value creation, particularly within emerging markets. Moreover, the concept of value creation, which involves redeining and reshaping the present market, is not recognized within either cognitive or institutional theory. Optimism and self-eicacy have previously been considered as independent concepts in the literature. However, in the current study, the two concepts are interrelated, thus contributing to the literature of entrepreneurship.

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Entrepreneurial Creativity as Discovery and Exploitation of Business Opportunities

Cited by 24 publications

References 68 publications

Collaborating to compete: The role of collective creativity in a South African clothing design small business

Collaborating to compete: The role of collective creativity in a South African clothing design small business

Young entrepreneurs and non-teleological temporality in Portugal and the UK

The Impact of Cognition on New Value Creation within the Institutional Theory Perspective

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