Entrepreneur

Potter, Lewis

doi:10.1201/9780429447334-9

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2022

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“…Guiso et al (2020) studied how we can learn entrepreneurship from other entrepreneurs. Potter (2020) explored how entrepreneurs combat burnout. This goes along with Walmsley and Nabi (2020) who researched how senior entrepreneurs can be mentored.…”

Section: Literature Reviewmentioning

confidence: 99%

Influential Factors on Business Operation Sustainability of Entrepreneurs

Suvittawat

2022

International Journal of Asian Business and Information Management

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The purpose of his study is to determine the factors that influence the sustainability of entrepreneurial business operations in the Lower Northeastern Area of Thailand, across varies industries. We followed the marketing mix (5P) model exploring product perspective, price perspective, distribution channel, promotion perspective and people perspective and their influence on entrepreneurial business operations sustainability. There was a strong emphasize on the quality and quantity of products provided as well as uniqueness of the products and services developed by the entrepreneurs. Price was less important as long as it was competitive. Location was the most important factor when it came to distribution channel especially for service businesses. Online businesses were slowly developing. Customers preferred brick and mortar family businesses with knowledgeable and friendly entrepreneurs who are service oriented. People make the difference in the sustainability of entrepreneurial operations.

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Section: Literature Reviewmentioning

confidence: 99%

Influential Factors on Business Operation Sustainability of Entrepreneurs

Suvittawat

2022

International Journal of Asian Business and Information Management

View full text Add to dashboard Cite

show abstract

Entrepreneur

Cited by 1 publication

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Influential Factors on Business Operation Sustainability of Entrepreneurs

Influential Factors on Business Operation Sustainability of Entrepreneurs

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