Entertainer celebrity vs. celebrity chefs: The joint effect of celebrity endorsement and power distance belief on restaurant consumers

Huo, Da; Lin, Michael; Zheng, Xiaoyun; Zhang, Lu

doi:10.1016/j.ijhm.2022.103291

Cited by 11 publications

(6 citation statements)

References 50 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These celebrity-owned restaurants are divided into entertainers and non-entertainers restaurants (Zopiatis and Melanthiou, 2019). They have the following main characteristics: They possess influences and power from celebrity endorsement effect. At least one of their members is a celebrity, such as a chef (Huo et al , 2022). …”

Section: Literature Reviewmentioning

confidence: 99%

“…Second, internet celebrity restaurants pay more attention on internet exposure (IE) and innovation (Yang et al , 2022). In contrast, celebrity-owned restaurants care more about monetizing their fame or skills, so they often failed because of mismanagement (Huo et al , 2022). Themed restaurants concentrate on authenticity, which can evoke positive emotion in customers (Meng and Choi, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

What makes consumers repeat consumption internet celebrity restaurant?

Tang

Xie

Sun

et al. 2023

IJCHM

View full text Add to dashboard Cite

Purpose Given the growing preference for internet celebrity restaurants, it is crucial to explore how internet celebrity restaurants can maintain customer loyalty. Therefore, this study aims to examine the connections between brand cognition [emotion value, brand symbol (BS) and brand experience (BE)], brand resonance (BR) and revisit intention. Design/methodology/approach In this paper, the authors use a theoretical model to test the relationship between cognition and intention. A total of 366 volunteers were recruited to participate in this research. Hypothesis testing and a moderated mediation model were used to measure the results. Findings BR acts as a mediator in the interaction between emotion value, BS, experience and repurchase intention (RI). Surprisingly, the authors also discover that electronic word-of-mouth (e-WOM) acceptance negatively modifies the relationship between brand cognition and BR. Internet exposure (IE) helps consumers perceive BE and BSs more favorably. Practical implications Managers should be aware of how internet celebrity BR is built. Specifically, they can use cultural or emotional elements to maintain relationships with consumers. Furthermore, to lessen the negative consequences of e-WOM, managers should work to maintain positive WOM consistency. Originality/value The research advances our knowledge of RI in internet celebrity restaurants settings. This study pioneers an investigation of how brand cognition is related to RI through BR’s mediating effect. It enriches this research perspective of the emerging restaurant literature. By analyzing the boundary impact of internet transmission on resonance, it also advances the literature.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

What makes consumers repeat consumption internet celebrity restaurant?

Tang

Xie

Sun

et al. 2023

IJCHM

View full text Add to dashboard Cite

show abstract

“…Scholars asserted that, compared with those from low PDB culture, consumers form high PDB culture favor advertisements and brands endorsed by authoritative figures (e.g. an experienced dermatologist or chef) (Pornpitakpan and Francis, 2000; Huo et al ., 2022). In the context of high PDB, low social power and lack of resource control capability in social relations would trigger the motivations of consumers to involve in the increased valuation and consumption of conspicuous products that symbolize status, and thus acquiring perceived power (Wang et al ., 2020).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Recent research proved the impact of PDB on the attitudes and decisions of impulsive consumption, charitable donation, price quality, brand choice, etc. (Zhang et al ., 2010; Winterich and Zhang, 2014; Gao et al ., 2016; Lalwani and Forcum, 2016; Huo et al ., 2022) (see Table 1). To date, a somewhat less explored area of investigation concerns the moderating effect of PDB on the relationship between green advertising receptivity and consumer perception.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Competence or warmth: why do consumers pay for green advertising?

Shi

Jiang

2023

APJML

View full text Add to dashboard Cite

PurposeThis study aims to assess the impact of functional green advertising receptivity and emotional green advertising receptivity on consumers' green purchase intention. The authors then examine the mediating role of perceived competence and perceived warmth. Furthermore, the authors explore the moderating effect of power distance belief (PDB) on the relationships between green advertising receptivity with different appeals and consumers' perceived competence and perceived warmth respectively.Design/methodology/approachBased on the online survey platform, a total of 468 responses were obtained in China from January to March 2022. 408 valid replies were collected and analyzed in this study. The research hypotheses were empirically verified with bootstrap approach.FindingsThe empirical results indicate that both functional green advertisi\ng receptivity and emotional green advertising receptivity are significantly positively correlated with green purchase intention, and perceived competence and perceived warmth play the mediating role. Besides, PDB significantly strengthens the relationship between functional green advertising receptivity and perceived competence, but weakens the incentive effect of emotional green advertising receptivity on perceived warmth.Originality/valueThe psychological mechanism of the receptivity of green advertising with different appeals affecting green purchase intention remains unclear. This is one of the first studies to uncover how functional green advertising receptivity and emotional green advertising receptivity influence green purchase intention. Besides, the impact of PDB on the formation process of consumer perception is also a black box. By clarifying and comparing the moderating role of PDB on the relationships between advertising receptivity with different appeals and consumers' perceived competence and perceived warmth, this study contributes to the research on the effectiveness of green advertising.

show abstract

“…Especially celebrity chefs can have a significant influence on people’s choice of gastronomic local [ 65 , 66 , 67 ]. Celebrity chefs frequently appear on television cooking shows, culinary competitions, and interviews [ 15 ].…”

Section: Literature Review and Conceptual Research Modelmentioning

confidence: 99%

Gastronomic Curiosity and Consumer Behavior: The Impact of Television Culinary Programs on Choices of Food Services

Gajdzik,

Jaciow,

Wolniak

et al. 2023

Foods

View full text Add to dashboard Cite

In highly developed countries, more and more people use culinary services. Cooking at home, for the family, is giving way to culinary services. Consumers either order food home or use the offers of restaurants and bars. Consumers’ choice of culinary form may be influenced by cooking television programs. Many TV stations broadcast cooking programs. This study examined the impact of television culinary programs on consumer behavior in the restaurant services market. The article examines the interplay of emotional responses, personality traits, and culinary preferences to understand how TV cooking programs influence dining decisions. The study was conducted using the CAWI method, which involved 742 respondents. The study, conducted between May 2021 and April 2022, was addressed to people who visited restaurants presented in the Polish culinary TV show titled “Kitchen Revolutions”. The study revealed that almost 3/4 of the respondents chose restaurants based on the program’s recommendations. Although there was a strong emotional connection with this program—nearly half of the respondents expressed delight in the taste of snacks and main courses—this did not always translate into an increased frequency of eating meals away from home. Only every third respondent said that the program influenced their gastronomic behavior. The research hypotheses examined the extent to which culinary TV shows influence the frequency of visits to restaurants, the perceived quality of life, and the influence on consumers with specific personality traits. The results partially supported the hypothesis that cooking programs on television encourage people to eat out more often, but the perceived impact on quality of life and on some personality traits was less clear. The article contributes to the understanding of consumer behavior in the food service market by highlighting the complex dynamics of emotional reactions, personality traits, and the impact of culinary television programs. The findings have practical implications for the restaurant industry, suggesting a focus on emotional impact, food quality and presentation, and targeting marketing strategies towards consumers who are open to new experiences and ready to experiment.

show abstract

Entertainer celebrity vs. celebrity chefs: The joint effect of celebrity endorsement and power distance belief on restaurant consumers

Cited by 11 publications

References 50 publications

What makes consumers repeat consumption internet celebrity restaurant?

What makes consumers repeat consumption internet celebrity restaurant?

Competence or warmth: why do consumers pay for green advertising?

Gastronomic Curiosity and Consumer Behavior: The Impact of Television Culinary Programs on Choices of Food Services

Contact Info

Product

Resources

About