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The technological innovation of wind power is crucial to energy security and energy structure transformation. The Chinese government has been committed to improving the innovation of the wind power industry for decades. Although academic researchers and wind power policymakers have been widely concerned about the absolute score of innovation output, concentrating on innovation output in isolation is ultimately insufficient. This article goes beyond bean counting and evaluates the innovation of the Chinese wind power industry from the perspective of relative efficiency, and then assesses the efforts of the government to improve innovation efficiency (IE). The study uses the data of 105 wind power listed enterprises in China over the period 2008–2019. According to the recommendation made by the existing papers, IE is defined as the capability to generate innovation outputs per unit of R&D investment. Regression analysis is applied to test the policy effect. During 2008–2019, the average value of IE of Chinese wind power industry is 0.196. The IE of wind power enterprises in eastern China (0.265) is higher than that in central and western China (0.169). Besides, the regression results indicate that all categories of wind power innovation policies contribute to the IE of wind power industry in China. Furthermore, the innovation policies issued by the departments of the State Council significantly improve the IE of wind power industry, but the innovation policies from the National People’s Congress and the State Council have no significant impacts on IE.

PurposeThis paper aims to assess the effects of the Chinese cultural element in the brand logo (CCEBL)-product function congruence and CCEBL-brand image congruence on consumer-brand identification and subsequent purchase intention. The authors also explore the moderating role of cultural element authenticity in the process of consumer-brand identification formation.Design/methodology/approachAn online survey was conducted in China between January and February 2021. A total of 340 valid responses were collected and analyzed. A bootstrap method was employed to verify the hypotheses.FindingsCCEBL-product function congruence and CCEBL-brand image congruence significantly improve consumers' purchase intentions, and the effects vary among product categories. Consumer-brand identification mediates these relationships. Finally, the relationships between CCEBL-product function congruence, CCEBL-brand image congruence, and consumer-brand identification are moderated by cultural element authenticity.Originality/valueThis is one of the first studies to investigate how local cultural elements in brand logos affect purchase intentions in the context of ethnocentrism. Additionally, this study advances the understanding of brand logo design by explaining and comparing the differences in the effectiveness of local cultural elements in brand logos among utilitarian and hedonic products. Additionally, this study links authenticity to cultural marketing and thus contributes to the literature.

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Although wind power is clean in general, its potential adverse impacts on ecology and environment still cannot be ignored. To improve green innovation of wind power industry, the Chinese government has issued a series of policies. With the microdata from listed Chinese wind power enterprises from 2006 to 2019, this study examines the impacts of policies on green innovation. The results indicate that economic policy, regulatory policy, and soft policy significantly improve the green innovation. Unfortunately, the incentive effect only scratches the surface. The further analysis suggests that all categories of policies contribute to the low‐quality green innovation only.