2020
DOI: 10.1051/e3sconf/202021707024
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Enterprise product sales market selection model

Abstract: Efficient sales logistics is the foundation of sustainability of enterprises in the real economy. This is due to the fact that it is the closing link in the logistics system, production of goods and provides a choice of distribution channels and their participants. The choice of distribution channels, first of all, involves the determination of markets for the products manufactured by the enterprise. Due to the need to ensure the effectiveness of this choice of taking into account a large number of various fac… Show more

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Cited by 3 publications
(1 citation statement)
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“…Game theory is widely used in the study of sales markets of industrial enterprises (Berninghaus, Güth, Levati, et al, 2011). The study of models of selection of sales markets for enterprises (Anisimov, V. & Anisimov, E. & Saurenko, T., 2020) proves the importance of logistics processes, and the introduction of anti-crisis measures related to the activities of enterprises is largely based on the adequate provision of necessary resources (Obydiennova, Antyptseva, Dudnieva, 2019). Thus, it is possible to trace an inextricable link between the following components: 1) new sales markets; 2) availability of resources; 3) efficiency of logistics; 4) development of the enterprise.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Game theory is widely used in the study of sales markets of industrial enterprises (Berninghaus, Güth, Levati, et al, 2011). The study of models of selection of sales markets for enterprises (Anisimov, V. & Anisimov, E. & Saurenko, T., 2020) proves the importance of logistics processes, and the introduction of anti-crisis measures related to the activities of enterprises is largely based on the adequate provision of necessary resources (Obydiennova, Antyptseva, Dudnieva, 2019). Thus, it is possible to trace an inextricable link between the following components: 1) new sales markets; 2) availability of resources; 3) efficiency of logistics; 4) development of the enterprise.…”
Section: Literature Reviewmentioning
confidence: 99%