Enterprise—Place Relationship and Value Co-Creation: Advance in Research

Sansone, Marcello; Tartaglione, Andrea Moretta; Bruni, Renato

doi:10.5539/ijbm.v10n1p50

Cited by 6 publications

(4 citation statements)

References 29 publications

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“…As an intangible resource, territorial capital is a “relational good,” whereby the territory is formed as an organizational system of local actors who invest in the local cognitive patrimony (Vespasiano, 2005). This evidently agrees with the concept of social capital (Coleman, 1990; Putnam, 2000; Trigilia, 2005), arriving at developing the concept of “territorial social capital” (Celata and Coletti, 2014; Hvižďáková and Urbančíková, 2014; Sansone et al , 2015; Obrecht, 2016; Romano et al , 2017).…”

Section: Literature Reviewsupporting

confidence: 84%

Territory-based knowledge management in international marketing processes – the case of “Made in Italy” SMEs

Festa

Rossi

Kolte

et al. 2020

EBR

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Purpose This study aims to analyze the territory as a distinctive factor through which the concept and practice of “Made in Italy” operates. Specifically, the study considers the role of local and sub-national entrepreneurial collaborations that preserve and enhance factors such as history, style and talent as the essence of Italian “quality” and as the pillar of Italian territorial capitalism. Design/methodology/approach The research examines this Italian phenomenon by investigating small and medium enterprises (SMEs) that successfully compete abroad (and also in the domestic market) with a “glocal” approach, adopting the entrepreneurial formula of industrial districts. Findings The results indicate that international expansion is becoming increasingly more complex (as is every growth/development strategy) but that “glocalism” could represent a potential driver for the success of internationalization strategies. Specifically, for SMEs operating in industrial districts, territorial capitalism could emerge as a unique competitive factor, because it is a component of local structural capital and global reputational capital, as in the case of “Made in Italy.” Originality/value In an increasingly globalized market environment, many companies look to foreign markets to maintain and expand competitive advantage and business performance. Once the companies embark on this endeavor, organizations are involved in governing and managing these networks of finance, production and communication and the distribution-related relationships that constitute globalization. The push to engage in international development is currently imperative for SMEs, which need to extend their business engagement beyond conventional local markets and identify and exploit their distinctive competitive advantage to be able to succeed. One possible way of achieving this is the close interaction with the local territories in which these enterprises reside.

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Section: Literature Reviewsupporting

confidence: 84%

Territory-based knowledge management in international marketing processes – the case of “Made in Italy” SMEs

Festa

Rossi

Kolte

et al. 2020

EBR

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“…The continued undervaluation of territory led to the inability to identify and configure the concept itself, distorting the relationship between the human being and the environment and, consequently, leading to the devaluation of the territorial capital; this issue is reinforced when considering the linkages between a territory and value creation, which has been stressed in recent contributions (e.g., [21,22]): the dynamics leading to value creation are based on knowledge-based actions involving local stakeholders.…”

Section: Sustainability and Territorymentioning

confidence: 99%

Oleotourism: Local Actors for Local Tourism Development

2018

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Abstract:Olive oil consumption has grown substantially in recent years, due in part to the fact that olive oil is healthy. Much of the global olive oil production comes from the rural areas of Jaén in southern Spain. Surrounding this industry, services such as oleotourism are increasing. This paper aims to identify the key elements supporting the development of oleotourism. After a preliminary exploratory analysis of the existing data, a qualitative analysis was performed with actors directly involved in the industry in Jaén. The results helped us define the level of the stakeholders' involvement and the sustainability, the opportunities, and the constraints affecting oleotourism in this area. The practical implications of this investigation can be useful for governing agencies, local firms, and the tourism industry in support of oleotourism development.

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“…The proposed model exhibits that physical shops and e-technologies are part of the same virtuous circle, and that together they have the potential to both increase the sales in shops in the town centre and stimulate value co-creation in particular places (Sansone et al, 2015). …”

Section: The Digital Footprint Within Town Centre Retailmentioning

confidence: 99%

On-line Commerce and Town Centre Retailers’ Experience

Caboni¹,

Bruni²

2015

IJMS

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This paper is an attempt to develop a new way to sell products or services for retailers within town centres. An analysis of the literature revealed that the use of the Internet and digital commerce strategies are rarely used as tools to revitalize urban retail and develop a multidimensional experience of place. Thus, this paper aims to highlight which new modes of online commerce-e-commerce, s-commerce and m-commerce-are more suitable than others to help town centre retailers revitalize the place where they work. The research questions are as follows: 1) What are the origins of the growth and development of new forms of selling? and 2) How might town centre retailers integrate new forms of selling with traditional retailing? In answering the previously stated questions, this paper provides a proposed model that, by combining physical and virtual means to sell products and services, can provide specific strengths in revitalizing town centres.

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Enterprise—Place Relationship and Value Co-Creation: Advance in Research

Cited by 6 publications

References 29 publications

Territory-based knowledge management in international marketing processes – the case of “Made in Italy” SMEs

Territory-based knowledge management in international marketing processes – the case of “Made in Italy” SMEs

Oleotourism: Local Actors for Local Tourism Development

On-line Commerce and Town Centre Retailers’ Experience

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